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End The Year Right

As we are in the middle of the fourth quarter, one thing is on the minds of many independent retailers: building strong sales to finish the year successfully. A...

Product Prowess

How do you introduce new products to your clientele? Do you stock new items regularly and prominently pitch them to your customers, or do you hedge your bets an...

Shopper Insights

We’ve talked about customer service recently, and how the concept of “good customer service” varies with the expectations and tastes of individual customers. Re...

A Home Run in Cincinnati

Michael Schear didn’t set out to be a music store owner back in 1991, when Antonio Violins opened its doors. By trade, he worked in sales, distributing paper an...

The Truth About Debt

Debt. That one word may cause more gastric upheaval than any other word in the English language. It can be simultaneously viewed as a positive building tool and...

Finding Your Niche

The retail industry is changing at a breakneck pace. Online channels and digital services are shaking up shopping and purchasing trends, prompting a newfound em...

The ABCs of Affiliation

A couple of articles back, I mentioned in passing that we signed on with another company as an affiliate for band instrument rentals. That small sentence trigge...

Adding to the Team

Adding a new team member is one of the biggest decisions we make at Mason Music. We say it all the time. The people we add to our company will have a bigger imp...