What makes Chris Doss’ introduction to the music industry so relatable is that it happened experientially. That’s a word that you, as a music products retailer, just can’t avoid anymore. The template is there: A high school band influences a younger student to play, or a bandmate’s suggestion shapes your entire perception of a brand. Only, Doss’ appreciation for Audix moved him toward a career at the company and placed him in a prime spot to talk about Audix’s, and his own, moral fiber, as well as their shared devotion to the dealer network. And, of potential interest to those who aim to enter this lucrative sector, he discusses breaking into the installed-sound market.
This interview cuts through the noise in the pro-audio market, providing insights from a unique point of view to which retailers might not regularly have access. Enjoy!