New Berlin, Wis.-based Cascio Music hired Christopher J. Houser as chief marketing officer and Matthew J. Freter as marketing manager.

Houser will lead Cascio’s overall marketing, eCommerce, advertising and merchandising plan and teams, as the company continues its strategy in the omni-channel consumer environment.

Freter will work closely with Houser, while leading the creative marketing and communications team. Houser joins the company from his eCommerce Manager role and experiences at Topco Associates LLC, a multinational retail cooperative marketing and procurement operation based in the Chicago area. More recently he served as director of eCommerce for Sendik’s Food Markets.

“Chris brings to us the experience of an omnichannel “brick and click” business model as we continue to develop our multi-channeled direct to consumer, retail, online and school customer business, both locally and nationally. It is the next step as we proceed with our long-term company organization, design and strategic plan for our future,” said Cascio Music CEO Michael Houser.

“Chris joins us at a key time in our company’s rich 70-year history, as we continue to evolve with our customer’s changing needs,” added Mike Cascio, Cascio Music’s president. Freter comes to Cascio Music from his role as Marketing Manager at Mindspike Design, a Milwaukee based design and advertising agency. Freter specializes in digital inbound marketing, campaign development, and creative execution for both small and large businesses.

“The mission here is simple. Get instruments in hands of artists and would-be new players. How could you not want to be a part of that?” said Freter on what brought him to Cascio.

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