The NAMM Show is only one month away. Are you trying to decide if you should attend or not? Here’s a brief video from Cindy and Rand Cook, owners of Candyman Strings & Things in Santa Fe, N.M. Let’s see what they had to say regarding why they attend the show.

1. In business, you can’t grow if you don’t know.

The NAMM Show is the best place to get the latest news and product updates for the MI industry.

2. There are professional development opportunities.

There are over 450 educational sessions covering a wide array of topics. Attendees can take advantage of these to grow their industry knowledge.

3. It’s a great place for networking.

The NAMM Show is a great place to meet people and form connections with others working in the MI industry.

4. You can bring your staff along.

Bringing your staff to The NAMM Show will allow them to become more knowledgeable and insightful, allowing them to make better business decisions and improve as salespeople.

5. Return on Investment (ROI)

The owners of Candyman Strings & Things realize return on investment (ROI) in multiple ways, and so can your company.

6. NAMM’s Exclusive Vista Program

If your company qualifies for the NAMM Vista Program, you’ll be able to get discounts and priority access to a number of events happening during The NAMM Show.

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