NAMM’s Believe in Music week will offer more than 150 professional development and training sessions for all sectors of the music products, pro-audio and entertainment technology industries, as well as NAMM Foundation education sessions for music educators and administrators, nonprofit professionals, and college-aged students and faculty, among others. Featured on the Believe in Music platform and free to all registrants, professionals will have access to the strategies and tools to further their businesses and careers by connecting with top thought leaders to meet challenges and thrive in any climate.

“While we cannot gather in person in January, the opportunity to band together to bring music to the world and support those who continue to be affected has never been more important than at this moment in time,” Joe Lamond, NAMM president and CEO, said. “For members who are seeking the tools to prepare for the future, now is the time to invest in yourself with meaningful education and training to meet what’s next.”

Believe in Music week will offer four main tracks for music products, pro-audio and entertainment technology professionals: Business, Audio Production and Music Technology, Entertainment Technology and Artists. Each day of education will kick off with an opening “big picture” session featuring industry VIPs, artists and influencers, and Joe Lamond, with perspectives of what to expect in the year ahead.

Business Track

The Business Track will bring together thought leaders in the industry to offer actionable strategies, tactics and best practices for music retailers and brands to navigate to the next level. At the heart of the track is NAMM U for member-only sessions on pressing topics.

Audio Production and Technology Track

Audio professionals will also be able to grow and hone their skills in pro audio and technology through the Audio Production and Technology track. Sessions for recording, live sound, house of worship professionals and music technologists will dive into the latest tools, tips and innovations while also exploring the landscape of new technology. Programs include:

TEC Tracks: TEC Tracks will offer big-picture sessions and high-profile topics in recording, live sound and music business, featuring industry thought leaders.

A3E (Advanced Audio + Applications Exchange): A3E will feature future-forward education on how next-generation content creation is reshaping the entertainment industry.

AES (Audio Engineering Society): The AES joins Believe in Music to present educational sessions on key topics for audio professionals, including streaming live performances; next steps for the live event industry; mastering mixes; and careers in professional audio.

Dante Training: Audinate will offer free Dante certification training of its AV network solution, including updated levels 1 and 2 training. At the end of these trainings, attendees should be skilled enough to complete the Dante certification test.

Entertainment Technology Track

Entertainment Services and Technology Association (ESTA): ESTA will feature in-depth education and training sessions for entertainment technology and design professionals, as well as those responsible for their safety.

Pro Production Sessions: Production magazines will present sessions, interviews and behind-the-scenes presentations with leading names in entertainment production and technology.

Event Safety Alliance (ESA): The Event Safety Alliance (ESA) will bring a suite of educational sessions with a diverse roster of academics and industry professionals to explore critical issues within the live event space, including safety in production design, risk management, COVID-19 mitigation planning and more.

Show Makers: Show Makers, a resource hub for the live events community, will bring professional and personal development to NAMM’s educational programming.

Artist Track

For emerging and established artists, songwriters and studio musicians, the Artist track will cover the new music industry landscape and tips for success.

NAMM Foundation Tracks

Other professional opportunities include a series of programs from The NAMM Foundation to serve those in music and arts advocacy, management and education, social justice and emerging professionals. Programs will begin on Monday, January 18 and include:

GenNext: A collaboration between The NAMM Foundation and The College Music Society (CMS), the education series will offer college-aged students and faculty access to career and professional development opportunities. Program highlights include the Careers in Music Summit.

Music Education Days: School music teachers and administrators will take part in informative sessions, inspiring performances and the opportunity to preview the latest instruments, products and tools relevant to today’s changing music classrooms.

Music and Social Justice: Music has always played a key role in ushering in societal change. In the Music and Social Justice track, participants will participate in conversations about diversity and inclusion with leaders of cultural organizations, including a special session, “Bridging Our Differences.”

Music and Wellness: Music and Wellness will explore better living through music for lifelong learners seeking health enrichment.

Nonprofit Management Institute: Now in its fourth year, the Nonprofit Management Institute provides music nonprofits resources to grow and succeed. The institute offers a series of sessions that cover best practices, fundraising and governance, and more.

Registration for Believe in Music week is free and now open here.

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