Adam Hall North America Inc., a newly-formed subsidiary of the German-based Adam Hall Group, announced it merged with its New Jersey-based North American Distributor, Musical Distributors Group (MDG). The partnership will enhance the Adam Hall Group’s presence in the United States and Canada and improve customer experience and growth, the companies stated.

The deal will strengthen the presence of the Adam Hall brands, including LD Systems, Cameo Lighting, Gravity Stands, Palmer and Defender Cable Protection, as well as MDG’s exclusive distribution brands, such as Höfner, Ultrasone, EBS, Mad Professor and Lock-It Straps. By combining the sales and service expertise of MDG in America with the operational, logistics and marketing strengths of the Adam Hall Group.

“Our business has been rapidly growing year after year. We are joining forces in order to further drive this growth for all the Adam Hall brands and for our other exclusively distributed brands. It will also allow us to expand into additional market segments,” explained Steven Savvides, President of the new Adam Hall North America. “Combining our strategic New Jersey-based location, 32 years of industry experience, substantial resources, expert staff, and a well-established network of customers, the partnership will further improve business growth for our existing customers as well as for new ones.”

“The merger with Musical Distributors Group adds to our capacity and geographic presence to reach and service customers in the North American market,” added Alexander Pietschmann, CEO of the Adam Hall Group.

“Steven and his passionate team have done a fantastic job for us over the last years in building a strong customer network and gaining valuable market insights. I’m looking forward to this new challenge and opportunity working together with the team in order to advance our growth plans and ensure that North American customers will gain from improved service and experience,” noted Gabriel Medrano, COO, North America.

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