Ernie Ball Launches New Global Marketing Campaign Starring Its Iconic Artist Roster
Ernie Ball, manufacturer of guitar strings and musical instrument accessories, recently launched a new global marketing campaign, iPlaySlinky, across both print and digital formats. The campaign features images of the world’s most influential and respected guitarists—members of Ernie Ball’s artist roster. The campaign is a new visual direction focused on celebrating the generations of guitarists who have chosen the brand as their trusted guitar strings for over four decades. As a family-run business for three generations, Ernie Ball’s artist relationships and product innovation have always been handled directly by Ernie, Sterling or Brian Ball. From Ernie Ball’s relationships with Jimmy Page, Eric Clapton and Keith Richards; to Sterling’s work with Paul McCartney, Buddy Guy and John Petrucci; and Brian’s work with Metallica, John Mayer, Muse and St. Vincent the campaign is a testament to the incredible brand legacy and product quality the Ball family has fostered over three generations.
Adding an interactive component to this campaign, Ernie Ball is also allowing consumers the opportunity to build their own Famously Slinky posters. Fans can visit ErnieBall.com/slinky, upload their image, select their gauge of Slinky strings and enter their name. The result is an original, personalized poster.
“Music is an influencer-driven culture where the dream of becoming a guitar player is often sparked by a hero. Whether a life-altering live music experience, a song that resonates to our core or a poster pasted on our bedroom walls, every guitarist can recall the moment their pursuit to become a musician was born,” says Dustin Hinz, Executive Vice President of Marketing at Ernie Ball. “We’re celebrating that incredible moment by highlighting a selection of the most celebrated guitar players of our time while also giving aspiring guitarists the opportunity to join the Ernie Ball legacy by creating their own Famously Slinky poster.”
Artists featured in Ernie Ball’s iPlaySlinky Campaign:
- Eric Clapton
- Jimmy Page
- Jeff Beck
- Keith Richards
- Pete Townshend
- Paul McCartney
- Buddy Guy
- Angus Young
- Slash
- John Petrucci
- James Hetfield
- Kirk Hammett
- St. Vincent
- Avenged Sevenfold
- Billie Joe Armstrong
- John Mayer
- Brad Paisley
- Hunter Hayes
- Steve Lukather
- Steve Morse
- Deap Vally
- Mike Herrera
- Tom DeLonge
- Chris Broderick
- Lissie
- Justin Chancellor
- Kenny Wayne Shepherd
- Pino Palladino
- The White Buffalo
- Mike Ness