At the AES Convention in November, HGST, a Western Digital company (NASDAQ: WDC), unveiled a $5 million strategic partnership between its G-Technology brand and Gobbler, a creative cloud collaboration company. Hal Leonard Corporation announced at NAMM an agreement with HGST to exclusively distribute G-Technology external storage solutions replete with complimentary Gobbler subscriptions. The deal goes into effect immediately and covers the MI trade in the US and Canada.
With a common goal of delivering innovative solutions for creative professionals, G-Technology and Gobbler are solving some of the most challenging issues in storage and collaboration by developing technology that improves security and efficiency, and simplifies pro audio workflow.
Thanks to this collaboration, recording musicians gain the accessibility of Gobbler’s cloud service for simple online backups, file transfers and data management combined with the speed and flexibility of G-Technology’s reliable, high-performance external storage solutions for their digital audio workstations. This will be a winning combination for everyone from hobbyists to top-end music professionals.
“I’ve been using Gobbler on recent projects including U2 and OneRepublic and my mind has been blown at the speed and ease of file transfers. I wouldn’t trust any other company to handle my collaboration,” said OneRepublic frontman and producer Ryan Tedder. “The partnership between Gobbler and G-Technology is going to be a game changer.”
“With our deep history in delivering premium storage solutions for the professional content creation market, we understand digital workflows, and there’s a clear need for simple local and cloud-based solutions to free up the content creator’s time,” said Mike Williams, vice president and general manager, HGST Innovative Solutions Group. “Through our partnerships with music professionals like Steven Slate and Dave Pensado, it has become apparent that Gobbler is the go-to cloud solution for creative professionals. Together, we’re taking an evolutionary approach in delivering world-class storage and online collaboration tools specifically designed to meet the changing needs of the professional audio market.”
Williams continues, “Teaming with Hal Leonard to make these products and services available will help us reach a wider market of musicians than ever before, in areas that are largely untapped for us, including the education and church markets.”
Brad Smith, senior sales and marketing manager for Hal Leonard, comments, “G-Technology products are some of the most reliable high-performance drives on the market. Offering these drives combined with the powerful resources of Gobbler provides artists and media creators with powerful, yet easy-to-use solutions for storing, sharing, editing and protecting their digital assets, so they can focus on the creative process, not their gear.”