D’Addario has announced that Nick Gordon and Chris Scialfa have joined D’Addario’s Product Management team as the Percussion Business Unit Manager and Woodwinds Business Unit Manager, respectively.
As the company’s new Percussion Product Manager, Gordon is responsible for leading the business management of all percussion products, including Evans, Promark and Puresound. He manages the Marketing And Product Development vision and strategy for his assigned brands and develops supporting business plans and budgets according to brand goals and creative guidelines. Product specialists Ben Smith and Elijah Navarro each report to Gordon. He reports to Brian Vance, Director of Product Management. Gordon was most recently employed as a Client Services Executive with The Orchard, a digital music, film and video distribution company founded to provide independent artists with the ability to sell their music to mainstream audiences.
As D’Addario’s new Woodwinds Product Manager, Scialfa leads the business management of all woodwind-related products by collaborating closely with the creative team, sales, artist relations, product development and the operations team. Moreover, he is tasked with assisting in the development of new marketing strategies to relaunch and rebrand all reed products under the D’Addario name in an effort to increase market share in the advanced student and professional musician market segments. Scialfa also reports to Brian Vance, and manages the efforts of product specialists Josh Redman and Kristen McKeon. Previously, Scialfa worked with Carl Fischer for more than 15 years and was instrumental in its rapid and initial growth.
“We are confident that both Nick and Chris have the track records needed to grow these respective brands,” commented Vance. “We look forward to utilizing their unique expertise and know-how.”