D’Addario has announced the launch of the next generation of electric guitar strings: NYXL. To celebrate the unveiling of these strings, a special launch event will take place at the Carle Place Guitar Center on Long Island NY on Thursday, May 1 at 6:30pm. The event will feature a concert with performances by legendary guitarists Vernon Reid, Robben Ford, Oz Noy, Earl Slick, Alex Skolnick and Guthrie Trapp. Attendees will have the chance to meet the artists, hear from industry icon Jim D’Addario, win prizes, restring their guitars and more.
Fifty years ago, the most important innovation in electric strings was introduced to the world. Now, D’Addario is doing it again. NYXL electric guitar strings deliver a whole new level of freedom, confidence and power, allowing guitarists to play fearlessly. Although the D’Addario family has been making strings for hundreds of years, the company considers it their responsibility to continue to pioneer and innovate.
“There have been only two meaningful generations of round-wound electric guitar strings,” said D’Addario & Company CEO Jim D’Addario. “The original formula, originating in the 1950s, used pure nickel, creating a characteristically mellow sound. In the early ’60s, my father, John D’Addario, Sr., introduced a brighter-sounding, second-generation nickel-plated steel string, which became the industry standard for the next five decades. Today, 80 percent of all electric guitar strings are based on his formula.”
D’Addario has been family-owned and operated since its inception in Italy, and its factory and offices are based on Long Island. All the engineering and manufacturing is done onsite, right down to the sustainable packaging, which is designed and printed in-house. Likewise, D’Addario NYXL electric guitar strings have been reengineered from the ball end up.
Torture tests prove that NYXL strings stay in tune 131 percent better, so guitar players don’t waste time tuning and can start playing sooner. Starting with the selection of new high-carbon steel alloys, D’Addario engineers completely reimagined the wire drawing process and revolutionized the corrosion-resistant tin coating application. The result is unprecedented strength and pitch stability. In addition, these strings have been designed to bend farther and sing louder. The reformulated nickel-plated steel alloy boosts amplitude, modernizing the overall tone without losing that well-loved nickel-plated steel feel. With six percent more magnetic permeability for higher output, NXYL electric guitar strings offer more punch, crunch and bite.