COVER STORIES
Post-Pandemic World Looks Bright for MI Retailers
The July NAMM U Virtual Summit offered plenty of tips and advice for MI retailers, much of which is offered here.
The Good Retail Stuff
MI retailers have done absolutely great things during the COVID-19 pandemic. Here is a sampling of some of these efforts.
FEATURES
Tribute
Ravi Hutheesing pays tribute to the departed Greg Bennett, MI marketing guru and creator of “Greg Bennett Design” by Samick, Franklin fine-leather straps and the Glider rolling capo.
Special to the Retailer
eBay’s Chelsea Walsh discusses the importance of ecommerce for MI retailers.
MSR Special: The Candyman Strings and Things
The Candyman Strings and Things devised a way to make in-store lessons contactless. It is something all MI retailers can replicate.
MSR Special: Gibson
The hunt is on to find Gibson’s missing ledgers from 1959 and 1960, which most notably had all of the information about the 1959 Les Paul Standard.
Shine a Light
Old Town School Music Store sits tucked away inside the former Hild Library, an eye-catching art deco building from the 1930s that housed a WPA-era Regional Branch of the Chicago Public Library.
Under the Hood
Shure has teamed with Maroon 5’s Adam Levine for the AONIC 50 Wireless Noise Cancelling Headphones and AONIC 215 True Wireless Sound Isolating Earphones.
INTERVIEWS
Five Minutes With
Even though we are going through very difficult times, find out why Armadillo Enterprises CEO Evan Rubinson is optimistic.
Making Waves
We start a new column with an interview with The Music People’s Sharon Hennessey.
The Final Note
The best advice DPA Microphones’ Chris Spahr ever received was simple. “Do the work! You can’t take shortcuts if you want to excel or be great at something. You have to put in the work.”
MISSION REPORT
MI Spy
MI Spy made one more virtual visit to Minnesota; this time “traveling” to St. Paul.
COLUMNS
Not Your Average Column
It is crucial to lead during these uncertain times. Tim Spicer offers advice on how to best approach this topic.
Veddatorial
In a sense, some aspects of the COVID-19 pandemic have favored Skyline Music. “We have to take that advantage, though, and run with it. Here’s where we must get creative,” states Dan Vedda.