Gibson and MyMusicRx, the Children’s Cancer Association (CCA)’s flagship program, are joining forces to bring the healing power of music to kids facing cancer and other serious illnesses. Starting June 8 talented young Gibson Generation Group (G3) artists are providing a virtual music mentorship for CCA-served children by sharing guitar lessons and giving hospitalized kids the chance to learn how to play an instrument. All performances and clips can be viewed by the public at MyMusicRx.org 24/7 for free.
Gibson and CCA will release multiple performances from 24 year-old-singer, songwriter and guitar phenomenon, Marcus King, on MyMusicRx’s and Gibson’s channels between now and June 19. King recently released his debut solo album El Dorado, a sonic exploration of classic rock, blues, southern R&B and country-soul where subtle acoustics and pedal steel shines bright alongside raucous electric guitars.
“The children and families we serve are even more deeply impacted during this time of quarantine and social distancing – which is why we’re rapidly innovating ways to create and share Joy,” said Danielle York, President and General Manager, CCA. “We are so grateful to Gibson and Marcus King for helping us find new and exciting ways to virtually connect these kids with the healing power of music.”
“We established the G3 Gibson Generation Group less than a year ago to provide support and inspiration to the next generation of musicians,” said James ‘JC’ Curleigh, President and CEO of Gibson. “Now the G3 musicians and Marcus King are providing creative support and vital inspiration to kids in need through our partnership with MyMusicRX. It’s simply awesome to see the next generation taking care of each other during these challenging times.”
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