Pearl Corp. and Keith McMillen Instruments announced a distribution partnership to grow the availability and awareness of KMI products while expanding KMI’s reach into new markets.
This new distribution connection between Pearl and Keith McMillen Instruments will enhance the availability of KMI products and grow Pearl’s ever-increasing footprint in the MI landscape, the companies stated. Pearl will also utilize its expertise in the school and educational markets to introduce the many benefits of KMI instruments to music students and educators at all levels.
Pearl’s relationship with the Keith McMillen team began in 2015 as the two companies collaborated to develop Pearl’s malletSTATION powered by KMI’s Smart Fabric Technology. “Developing malletSTATION gave Pearl a great understanding of just how disruptive KMI’s groundbreaking Smart Fabric Technology can truly be in the musical instrument space,” stated Terry West, Pearl president and CEO. “After reviewing KMI’s current product line it became evident to us all that Pearl’s reach and marketing abilities could bring added awareness and availability to the KMI brand. We are honored to represent KMI’s innovative products and extremely excited to see where this collaboration and distribution partnership might lead us in the future.”
“While working with Pearl on the design of the malletSTATION we came to appreciate their commitment to the highest quality and playability of musical instruments. Pearl understands what it takes to make an electronic controller behave in a most musical manner. We share that commitment. KMI has always focused on producing these new instruments while Pearl has also created a world class sales and marketing team. It makes perfect sense to have our instruments distributed by people who understand what makes a professional tool and how to support these instruments in the field,” said KMI Founder and CEO Keith McMillen.
Pearl began accepting orders for KMI products June 18.