D’Addario & Co., Inc., was selected as a featured New York company for one of a handful of commercials that are running as a series for Sen. Chuck Schumer’s reelection this year. The ad, which was shot at D’Addario’s headquarters in Farmingdale NY, features Sen. Schumer and D’Addario’s CEO, Jim D’Addario.
The 30-second spot focuses on Sen. Schumer’s successful efforts fighting Chinese counterfeiters who were undercutting D’Addario by manufacturing and selling phony D’Addario strings online.
At Sen. Schumer’s urging, the Department of Homeland Security, the Department of Justice and the Office of the U.S. Trade Representative launched a coordinated effort to crack down on manufacturers and distributors of the counterfeit products. Those efforts helped to save 800 well-paying D’Addario jobs on Long Island NY.
The ad will be one of a series of commercials that will run this month in the downstate New York region for about two weeks, with tentative plans to air statewide, as well.