The Avedis Zildjian Company has appointed Victor Filonovich as Category Manager, Cymbals, effective immediately.
Filonovich joins Zildjian from Latin Percussion (LP), and he brings more than 25 years’ experience working with artists, dealers, distributors and consumers on developing compelling drum/percussion products and successful sales programs.
Filonovich was recently the Global Director of Product Management for both LP and Toca Percussion.
He worked at LP for 24 years, managing and leading the development and implementation of numerous new products, including attaining five U.S. patents.
Prior to LP, Filonovich worked for Pearl Drums.
In the new role, Filonovich will manage the development of Zildjian’s historic line of drum set, marching and orchestral cymbals, continuing to drive innovation and quality for drummers of all abilities.
Filonovich is an avid drummer, he speaks fluent Russian and he has relocated to Norwell MA from New Jersey.