NAMM Musikmesse Russia on Sept. 14-17 drew more than 12,000 music industry professionals and music lovers to the show’s thematic pavilions at Moscow’s Sokolniki Center. Now in its sixth year, the show attracted Russian and international manufacturers and distributors of musical equipment and accessories, a wealth of thematic programming and events.
For the first time, the trade fair presented five pavilions dedicated to different product groups, including a Guitar World pavilion dedicated to guitars and accessories; Drummers United presenting drums and percussion; DJ & Electro World featuring equipment for electronic and club music; Keyboards World showcasing keyboards, acoustic musical instruments and accessories.
More than 140 well-known brands were represented including Yamaha, Pioneer DJ, Pioneer Professional Audio, A & T Trade, Asia Music, BAM, Blastbeat DrumShop, CONTENT MusicMag, Di-Sound, Inspector Guitars, LTM, Lutner Spb Inc., MAGMA MUSIC SA, MBOX – Organ Salon, MuzTorg, Piano Victory, Proaudio Systems, Yerasov Music Corp., and others.
The strategic partner of NAMM Musikmesse Russia was Yamaha, and the company presented in a separate pavilion known as the Yamaha Weekend Hall which featured the company’s musical instruments for trial, as well as many top musicians. Tommy Aldridge, the legendary drummer and rock musician known for his work with Ozzy Osbourne, Gary Moore, Motörhead, and Whitesnake, conducted a master class and autograph signing session for fans. American trumpeter Alex Sipyagin and his quartet presented a world-class jazz performance on Yamaha instruments and a master class for trumpet players.
“We are glad about our decision to participate in the show with a separate pavilion,” said Esinori Sasaki, general manager of Yamaha Music. “At the beginning of a new season, it’s important for us to gather all our partners to communicate about marketing and new products. As one of the leading manufacturers, we feel our responsibility and choosing events, where we can support musical industry most effectively. Certainly, NAMM Musikmesse Russia is a very important event for us”.
In total, more than 250 master classes, educational sessions, festivals, open lessons, finals of competitions, drawings, performances and autograph sessions were held for four days of the exhibition, drawing crowds through Sokolniki. Each pavilion presented its own busy agenda of events on stage and at the stands of the participants:
In addition, visitors of the NAMM Musikmesse Russia could visit parallel show – Prolight + Sound NAMM Russia, dedicated to professional media-equipment for entertainment, integrated systems and creation.
NAMM Musikmesse Russian will return to Sokolniki Center on September 13-16, 2018.