Korg has created a new tuner campaign, focusing on the importance and seemingly overlooked practice that being in tune is by far, the first and most important part of playing an instrument.

Coined #TunerFirst, this crusade will assert a philosophical value to being in tune, pursuing excellence through Korg’s quality line.

“There are so many tuners on the market, the campaigns for them almost become white noise,” said Corey Witt, product marketing manager for Korg USA. “We wanted our campaign to rise above the status quo of commodity advertising, and to be worthy of the Korg name.”

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