Guitar Center named Jeannine D’Addario senior vice president and chief customer officer for the Guitar Center brands. According to Guitar Center, D’Addario’s appointment is the result of an extensive search by its management, who selected D’Addario “for her wealth of marketing, innovation and retail experience.”

In her new role, D’Addario will oversee Guitar Center’s strategic marketing, brand vision and customer brand experience. D’Addario will report to Guitar Center CEO Ron Japinga. Most recently, she served as the interim chief marketing and culinary officer at Applebee’s, where she was responsible for rebuilding their strategic overarching marketing strategy. Prior to that, she served as senior vice president — chief marketing and communications officer at Whole Foods Market, where she led brand positioning, digital marketing and retail marketing and launched Whole Foods’ first national advertising campaigns. D’Addario has also served in a number of marketing and communications leadership roles at Stanford University, The Walt Disney Co., PepsiCo Inc., and Coors Brewing Co.

D’Addario earned her bachelor’s degree in communications at San Francisco State University and her MBA from the University of California, Berkeley. She completed post-graduate studies at the Graduate School of Management at Yale University.

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