Columns

Strait Shooting

Strait Music Co. Mon. – Fri. 10 a.m. – 7 p.m. Sat. 10 a.m. – 5:30 p.m. Clint Strait, Vice President Clint Strait is the first third-generation member of h...

Keep It 100

Keep it 100. That’s what the cool kids say nowadays when they are saying something that is 100-percent real, unfiltered, sometimes brutal, truth. If you haven’t...

Word of Mouth Is Still Important

You can read a thousand articles — from content-lite bullet points to detailed, long reads — about advertising in this always-on, socially intense, tech-enabled...

You Get What You Give

In several past columns, I’ve written about various aspects of the Summer NAMM Show, and why I think it’s still a viable avenue by which to learn about new prod...
Summer-NAMM

Making Summer NAMM Wallet-Friendly

In talking with other small music store owners, someone will usually ask “Do you go to NAMM?” The answer frequently includes some variation of “No, it costs too...

Taking The High Road

I like to think of myself as a pretty durable guy. Nothing frightens me, outside of extreme heights and unexpected snake discoveries. I’m in good health, I don’...

Starbucks Dreams

They opened a Starbucks on my route to work. Or, rather, they put up a new building and relocated an existing one. It’s on a busy corner at a major intersection...
Brian Meader, George Fuller, Paul Reed Smith, Shane Frame

Can You Give Me Sanctuary?

In April 2010, the music industry, not to mention the country at large, was still reeling from the financial crisis of 2008. That happens to be the month that G...