Columns

Hunting Wabbits (Clients)

Many music stores seem to feel a little like Elmer Fudd, looking everywhere for clientele that are clever and elusive. Attracting more people to music and invol...
From The Trenches

Paddling Up A New Revenue Stream

The ideal new revenue stream produces revenue for your store while requiring no financial stake on your part. Yes, no-risk revenue is the first cousin of unicorns and leprechauns. However, it can be achieved.
Confessions of a retailer

Still Keepin’ It 100

Continuing in the “Keepin’ It 100” vein, Donovan Bankhead reveals some of the things he worked on to turn himself around and embark on the journey to become the leader his employees and his business deserve.
Noel Wentworth

Proving Its ‘Wentworth’

At Wentworth Music, in the heart of British Columbia, Canada, Noel Wentworth is making musical dreams come true. That’s been his goal, and his job, since opening the Wentworth Music Education Centre in 2004.
Veddatorial

Destination Shopping

People choose to visit a physical store; it’s no longer the default option. The shopping environment we create, along with our offering of goods and services, determines whether we make the list and, crucially, how often consumers visit.

(More) People Who Need People

In our previous episode, we talked about retailers’ need to engage with customers face to face. To review, we, as humans, are social animals. Tech is amazing, b...

King Of The Cassell’s

Cassell’s Music 901 N. Maclay San Fernando CA 91340 818.365.9247 Ed Intagliata, Owner & Manager Ed Intagliata recently started his 40th year as the Ow...

Survival Of The Persistent

Charles Darwin is frequently credited with having coined the phrase “survival of the fittest.” The general idea, of course, is that the creatures that are best ...