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Mike Risko, Miriam Risko, Mike Risko Music

Married to MI

Mike Risko Music has been a one-stop shop for musicians who want to listen, learn and play in the Ossining, N.Y., area since 2010, when the store grew out of a ...

Video Didn’t Kill the MI Star

Video marketing is the fastest-growing segment of content and the one most likely to engage viewers. You may have noticed all of the biggest MI retail companies have invested deeply in video for years.

25 Years of Lessons

Back in 1993, I began working in our industry. I was both very young and very determined. Over the last quarter century, I’ve made plenty of mistakes and have r...

End The Year Right

As we are in the middle of the fourth quarter, one thing is on the minds of many independent retailers: building strong sales to finish the year successfully. A...

Product Prowess

How do you introduce new products to your clientele? Do you stock new items regularly and prominently pitch them to your customers, or do you hedge your bets an...

Shopper Insights

We’ve talked about customer service recently, and how the concept of “good customer service” varies with the expectations and tastes of individual customers. Re...