Columns

Adding to the Team

Adding a new team member is one of the biggest decisions we make at Mason Music. We say it all the time. The people we add to our company will have a bigger imp...
Texas Music Emporium

Rebel Retail

The story of Houston’s Texas Music Emporium is an unlikely one. An auto mechanic by trade, but a guitar player at heart, the store’s president, Jim Cappiello, o...

Margin of Safety

Allen McBroom As independent MI retailers are well aware, dwindling margins are probably the greatest threat to the continued existence of the independent s...
Guitar Exchange

Exchanging Pleasantries

When Gary Kramer opened The Guitar Exchange in 1998, he already had years of experience under his belt. Not only was he a veteran of the south Florida MI scene,...

Keep the Pipeline Moving

The term “pipeline” is often used to refer to customers going through the various stages of your sales process. The general idea is you’ll have some that are ju...

Lessons on Loyalty

In retail, the concept of customer satisfaction gets a lot of attention. We have seminars, books and websites all dedicated to helping us reach “higher levels” ...

Little Things Go A Long Way

I dropped in to see one of our local bankers recently, and as we were visiting, we got to talking about customer service. In particular, we got to talking about...
Buying And Selling

Shopping in a Nice Environment

As I’ve mentioned before, my store aims for what I consider to be a “curated inventory”: the products we carry, from strings to books to instruments, must eithe...