Columns

Shopper Insights

We’ve talked about customer service recently, and how the concept of “good customer service” varies with the expectations and tastes of individual customers. Re...

A Home Run in Cincinnati

Michael Schear didn’t set out to be a music store owner back in 1991, when Antonio Violins opened its doors. By trade, he worked in sales, distributing paper an...

The Truth About Debt

Debt. That one word may cause more gastric upheaval than any other word in the English language. It can be simultaneously viewed as a positive building tool and...

Finding Your Niche

The retail industry is changing at a breakneck pace. Online channels and digital services are shaking up shopping and purchasing trends, prompting a newfound em...

The ABCs of Affiliation

A couple of articles back, I mentioned in passing that we signed on with another company as an affiliate for band instrument rentals. That small sentence trigge...

Adding to the Team

Adding a new team member is one of the biggest decisions we make at Mason Music. We say it all the time. The people we add to our company will have a bigger imp...
Texas Music Emporium

Rebel Retail

The story of Houston’s Texas Music Emporium is an unlikely one. An auto mechanic by trade, but a guitar player at heart, the store’s president, Jim Cappiello, o...

Margin of Safety

Allen McBroom As independent MI retailers are well aware, dwindling margins are probably the greatest threat to the continued existence of the independent s...
Guitar Exchange

Exchanging Pleasantries

When Gary Kramer opened The Guitar Exchange in 1998, he already had years of experience under his belt. Not only was he a veteran of the south Florida MI scene,...