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MI Spy, Trumpet Bucket

MI Spy: Social Distancing In Northern New Jersey

MI Spy
MI Spy wraps up the year with a visit to the Garden State. The coronavirus pandemic of 2020 has changed just about everything in our lives, but if there’s one change your MI Spy is actually thankful for this year, it’s all the extra free time I’ve h...
Marketing Wheel

Marketing’s Clear Order of Operations

Scott Robertson
Marketing has perhaps never been more important than at this moment. We enlist one of the foremost experts, Scott Robertson, who has worked with many top brands, as well as NAMM, to provide several tips and tricks. Math … clear and finite — and the ...
NAMM, Joe Lamond

Get Ready to Believe: A Preview of NAMM’s Virtual Event

Brian Berk
Although not an in-person event, NAMM's Believe in Music Week intends to have something for everyone. If this were any other year, we would have our flights already booked and our hotels scheduled to visit Anaheim, Calif., next month for The 2021 NA...
Promark Drumsticks

Promark Drumsticks Donates to 43 Music Education Programs

Staff
The impact of the COVID-19 pandemic has left many music programs with reduced funding. That is why Promark Drumsticks has donated more than 6,900 pairs of drumsticks and stick bags to 43 music education programs in need across the United States and C...
Taylor Guitars

Taylor Guitars Transitions Ownership to Employees

Staff
Taylor Guitars announced its transition to 100-percent employee ownership through an Employee Stock Ownership Plan (ESOP). “We have delighted in giving people the joy of music and hope to do so for generations to come,” Bob Taylor, co-founder and pr...

Yorkville Sound Enlists Image Marketing to Rep Two States

Staff
Yorkville Sound will now be represented in California and Southern Nevada by Image Marketing. Image Marketing, an independent manufacturer’s representative firm, brings more than 35 years of experience to the pro-audio, musical instrument, broadcast...
D'Addario

D’Addario Acquires Super-Sensitive Musical String Company

Staff
D'Addario announced the acquisition of Super-Sensitive Musical String Company, whose inception dates back to the 1930s. This acquisition enhances the options D'Addario can provide educators and students, including Red Label, a legacy brand in the orc...

Korg Acquires Aguilar Amplification

Staff
Korg USA announced the acquisition of Aguilar Amplification LLC, a New York-based manufacturer of bass amplification products. As per the agreement dated Jan. 1, Korg is a direct investor in the new entity, Aguilar Musical Instruments LLC (AMI), whic...