The Super Bowl is about much more than the commercials. In fact, Black Diamond Strings will take center stage at Super Bowl 52. The company’s endorser, Adam Blackstone, bass player for Justin Timberlake, will be playing during the halftime show at the Super Bowl on Feb. 4. The Super Bowl will take place at the U.S. Bank Stadium, Minneapolis, pitting the NFC’s best vs. the AFC’s best.

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