Staff

THE ‘AX’ MAN COMETH

Guitar Manufacturers Share Their Expertise, Observations By Dan Ferrisi When people think about musicianship and music-making in general, it is probably a ...
Korg USA presents 2011 Korg USA Key Note Award to Ken Stanton Music.

Korg Honors Exceptional Dealers

At the Winter NAMM show in Anaheim, Korg USA announced the winners of its 2011 Korg USA Key Note Awards. As part of the company’s ongoing commitment to enco...
LAST GASPS OF WINTER

LAST GASPS OF WINTER

A couple months ago, while the pall of winter was still cast over the northern hemisphere, my spyphone brought news of another assignment. My mission—if I c...
Elderly Instruments

‘Elderly,’ And Definitely Wiser

By Rebecca Apodaca For a man who runs a music store called Elderly Instruments, Stan Werbin is hard to keep up with, even in his speech. He was difficult to ...
NO 'BE-BACKS'

NO ‘BE-BACKS’

By Gene Fresco The greatest loss of sales is from the “I’ll be back” objection. Most salespeople don’t know how to overcome the “Be back” objection or th...
What would walt do?

WHAT WOULD WALT DO?

By Dan Vedda I’ve been thinking about Disney a lot lately. Not the company but, rather, Walt himself. It’s easy to quibble about the current state and offeri...
NAMM’s National Wanna Play Music Week

NAMM’s National Wanna Play Music Week

NAMM recently announced the weeklong activities of its 6th annual National Wanna Play Music Week, May 7 to 13, and is encouraging its members to participate...