Minimum advertised price (MAP)…. Few terms in the MI industry evoke as much emotion as this acronym.
Not so many years ago, our industry was deeply involved ...
It’s no secret that we’re right in the middle of an analog synthesizer renaissance. We’ve seen consumer demand go through the roof for all things analog. This h...
In a music market that’s saturated with gear of all shapes and sizes, synthesizers still remain as popular as ever. If the 2015 NAMM Show was any indication...
With the May issue being our annual Pro Audio Issue, The Retailer had to find an executive whose stature—and whose company’s market position—merited him or ...
There’s no question about it: the digital age is upon us. Most students would probably laugh—or be confused—if you asked them whether they used the library’...
When The Chief called to send me to Seattle, I packed heavy, bought my plane ticket online and got ready for a wet weekend. At the airport, I went straight ...
New Jersey is the fourth-smallest state in the U.S. But, yet, the Garden State occupies an outsized place in the rock ‘n’ roll world. Jon Bon Jovi, Bruce Spri...
Undoubtedly, as a music retailer, you have seen many amazing instruments over the years. It might have been at a manufacturer’s headquarters, a trade show or, m...
There’s no doubt that today’s music products market is saturated with pedals of all shapes and sizes. And that’s why, when TC Electronic released its straightfo...
After several recent missions spent looking at guitars and accessories for them, I’d started feeling too much like that proverbial kid let loose in the candy st...
