St. Louis Music (SLM) promoted Lang Shen to the position of product manager of Knilling Strings. In her new role, Lang oversees and drive the day-to-day operations of the Knilling and Nicoló Gabrielli lines, both of which she has played a critical role in their development and success.

“Lang has been a wonderful friend and a key member of the SLM team for many years,” said Craig Denny, vice president — band & orchestra at St. Louis Music. “She knows Knilling and Nicoló Gabrielli better than anyone, having shepherded both under previous product managers. She also has a deep sense of the string business which will prove invaluable in this new role. It’s a pleasure to be able to offer her a very well-deserved promotion.”

Shen brings 36 years of experience to the Knilling brand, having spent almost her entire career with the St. Louis Music family. She is an accomplished musician in her own right, having majored in cello performance at SUNY Purchase with a bachelor in fine arts, while teaching in the Si-Yo Society Foundation Program at Pace University, and freelancing in New York City in the American Philharmonica, 92nd St Y, and Bronx Opera Orchestras.

“I’m thrilled to have the opportunity to oversee Knilling,” said Lang. “The brand has continued to thrive and grow, and the success of Nicoló Gabrielli is very exciting and speaks to the hard work we’ve done over the years. I am privileged to do a job I love to do and excited to keep the momentum going.”

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