D’Addario Begins Its Digital Transformation

D’Addario & Company has announced the first phase of a multi-faceted digital transformation effort to relaunch the company’s global B2B ecommerce marketplace. To help chart the course for this initiative and enable a team to successfully execute the research, strategy and front-end user experience, D’Addario partnered with Chicago-based design and digital innovation consultancy The Office … Continue reading D’Addario Begins Its Digital Transformation