Alan-Macpherson-headshotYamaha Corp. of America (YCA) President Hitoshi Fukutome has appointed Alan Macpherson to the position of General Manager of the company’s Pro Audio & Combo (PAC) Division. Macpherson, who had most recently served as Director of Steinberg North America in the Customer Sales and Marketing Group at YCA, will now oversee all operations for the PAC Division, including daily administration, marketing and sales, reporting to Rick Young, Senior Vice President of YCA.

“One of our key objectives at Yamaha is to identify management leaders who can plan for success and obtain great results,” said Fukutome. “Alan is a rare employee who not only possesses strong financial and communication skills, but also creates a motivated team that is consistently focused on the goal. We wish Alan continued success in the PAC division, and will provide him with our total support.”

Macpherson began his career at Yamaha Canada Music Ltd. in 1987. In 1999, he was promoted to National Sales and Marketing Manager of the Pro Music and Audio Division and, in 2001, he was named Marketing Manager, Combo and Music Production Division. His responsibilities were further broadened in 2006, when he was named Manager of the Corporate Planning and Communications department at Yamaha Canada. He became Director of Steinberg North America at YCA in 2008.

Macpherson, a professional singer and guitarist, owns a personal recording studio and is a hands-on user of Steinberg music production software.

No more articles