Words

Now is the Time

If you've never attended The NAMM Show before, now is the time to make it to Anaheim next month, explains Joe Lamond, president and CEO of NAMM.

State Your Case

Make the experience better for customers. Offer lessons, rentals and repairs. You’ve probably heard both pieces of advice quite often regarding how to boo...

Baker’s Dozen

Guitars, drums, pro-audio products and DJ equipment. All are fantastic products that provide an excellent backbone for this magazine. But other products should ...

Tariff Talk

We’ve had our “Made in the USA” feature for several years running now. But this year, it perhaps takes on a new meaning. Tariffs are no longer a “what if?” scen...

Drumming to a Different Beat

In many ways, the drum and percussion market is changing. As you will read in this story, YouTube drummers are now what the younger generation looks up to. Elec...

The Changing Face of Retail

In years from now, when we look back on 2018 regarding MI retailing, despite a shakier economy than in the most recent past, most will likely say the industry h...

D’Angelico to Honor X Games Winners

D’Angelico is going for the gold, silver and bronze. At the 2018 X Games in Aspen, Colo., all medal winners will receive a custom gold, silver or bronze “medal”...