THE INDUSTRY’S FIRST VIDEO NEWSLETTER
-The Bright Stuff. We always hear the bad news going on in the world. How about the good news? -The 'Real' Guitar Heroes. What will the future of the guitar industry look like? -De-Fending Trademarks. The trademark battle between Fender and Peavey has taken another turn. -From Hero to Eternity? Guitar Hero is all the rage for consumers. But will it bring customers into your stores? -Wanted: A Rip-Roaring RMM Campaign? Could recreational music making (RMM) explode with the right marketing campaign? Hear about what was said about that and more during the first RMM Coalition that took place at NAMM.
-MSR Special Sweetwater is putting the final touches on its state-of-the-art new building. We traveled to Fort Wayne, Ind., to get a first hand look. -The M&S Indy Retailer,IMRA and MSO have merged to form a huge 375 dealer network. Plus, independent retailers who still gig. -MSR Anniversary. In the year of the anniversary, we bring you stories about two companies celebrating 125 years of service. -Spy is off to Milwaukee, home of beer, But, is it also the home of MI stores? -Five Minutes With D'Addario's David Via.Trust us, there's plenty to talk about. -Sales Guru Gene Fresco answers the age-old question about how to best advertise and promote yourself. -Dan Vedda explains why music is much better than golf. Trust us, he's going somewhere with this... -Formidable Female Shure's director of global brand communications, Terri Hartman, brings a retailer's point of view in the company's marketing department and whole lot more.
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