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VIDEO NEWSLETTER	June 30, 2009 VOLUME 4 NO.12
THE INDUSTRY’S FIRST VIDEO NEWSLETTER

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-Jan. 15-17, 2009 NAMM 2008 ConventionTV webcast
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TOC

-Table of Contents
-Digital Issue Download

FEATURES
-Talking Heads: Top Industry Executives Take On Top TopicsFourteen of the industry’s heavyweights tackle two big MI questions.
-The Big Bash in Nash After a successful return to Nashville last year, Summer NAMM is back in the Music City. Find out why you should attend.
-The Good, the Great, the Fantastic! Even though times are awful, many manufacturers step up to the plate by providing charitable efforts, great fan experiences, and more.
-Crank up the Volume! Find out how pro audio manufacturers are doing during this elongated recession.
-Peavey, 16 Others Win Landmark Trademark Case Vs. Fender In a huge body shape decision that can affect our industry for years to come, the Trial and Trademark Appeals Board ruled against Fender.
-Comic Genius Normandy Guitars has employed a very different marketing approach. Find out what it is..
-The Forgotten Few MI could not operate without the service industry. However, the vital industry segment has never received its due. Until now that is.
-The Economy is Awful! Guitar sales are down, but they are holding up just fine in perhaps the worst economic crisis of our lives.
-Class of 2009 Plenty of new companies exhibited at NAMM in an effort to get their products into your stores. Michelle Loeb rounds up the newbies and tells you why the products are cool.
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BUZZ

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer A former navy pilot turned music store owner? Yes, it’s true as we feature Blues Angel Music in Pensacola, Fla. Also, want indy-friendly brands? Chris Lovell features three: Crafter, Tanglewood, and Godin.
- Birth of a Product Your customers can now hang guitars in their closets thanks to one man: Chris Samu. His Guitar Hanger ships this month.
- MI Spy Will Spy find it easy finding a guitar in the Big Easy? Only one way to find out.
-Five Minutes Ron Manus and Bryan Bradley of Alfred Publishing give us a complete rundown about the publishing industry and MI in general.
-Sales Guru Gene Fresco describes the AIDA approach to sales? The what? Trust us, it’s good info.
-Veddatorial Good economy or bad, Internet competition or not, you must know good, old-fashioned sales techniques to be successful today.

FORMIDABLE FEMALES

-Melanie Ripley Grundorf Corp. Vice President Susan Grund handles a plethora of duties at her job, but she also has jammed with the Beach Boys and makes sure the bond with the company’s employees remain strong. Learn how she juggles everything at one time and changes she’s witnessed in MI.
-Susan Grund Grundorf Corp. Vice President Susan Grund handles a plethora of duties at her job, but she also has jammed with the Beach Boys and makes sure the bond with the company’s employees remain strong. Learn how she juggles everything at one time and changes she’s witnessed in MI.
-Toby Nady graduated from college with a degree in clinical psychology. What does that have to do with music? Nothing. It’s been a long, strange trip for her. But a very good and successful trip.
-Shawna von Behren has prepared herself to work for the company since she was 4 years old. Here’s why working for an Illinois retailer was so instrumental in her success.
-Berenice Chauvet speaks four languages. And that doesn’t include the language of music. We forgot to mention she was formerly a reporter. There’s a lot of information for this story!
-Sue Kincade, Find out what it takes for Sue Kincade to captain the ship that is Remo Inc.
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp

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