Roland Corp. teamed up with global sports brand PUMA to unveil a new TR-808 inspired sneaker, the PUMA RS-0 Roland. The partnership brings into focus Roland’s iconic TR-808 drum machine, credited by many as the spark that lit the flame of hip-hop music worldwide.
The PUMA RS-0 Roland draws style from the future-retro look of the Roland TR-808’s multi-colored panel of switches, knobs and LED lights. The sneaker features a premium leather black upper, micro perf vents, 6 mm flat reflective laces, reflective midsole details and signature TR-808 colors — red, orange and yellow — on the Formstrip.
PUMA formally unveiled the PUMA RS-0 Roland at PUMA’s global launch of the RS franchise in Berlin, Germany.
“Roland is honored to collaborate with PUMA, and we’re looking forward to bringing our story of musical innovation to PUMA fans worldwide,” said Roland Corp. Vice President of Global Key Influencers Brian Alli.