The Percussion Marketing Council’s (PMC) 2018 International Drum Month promotion concluded with the “Roadie for a Day” grand prize winner meeting drummer Rick Allen of Def Leppard at a San Diego concert. Contest winner Bradley Biggs from Anaheim, Calif., spent the day at Petco Stadium, meeting with Allen backstage and experiencing what it’s like to be a professional touring drummer. He was even able to experience a band sound-check and received all-access to Def Leppard’s concert.
Biggs was one of more than 1,200 entries submitted online through the Percussion Marketing Council’s PlayDrums.com website. The PMC’s International Drum Month promotion reaches beyond the music industry through targeted social media marketing to create excitement for drums and drumming, while helping drive new drummer-customers to local music stores or drum shops during the month-long May campaign.
“This year, the International Drum Month campaign and ‘Drum Roadie for a Day’ contest received tremendous interest and support from the entire percussion industry,” said PMC executive director Karl Dustman. “We had 125 participating retailers use the life-size Rick Allen standup in their stores to attract additional entries for the ‘Drum Roadie for a Day’ contest. This year, we more than doubled the number of entries that were received during the 2017 International Drum Month (IDM) campaign. With more than 1,200 contest entries, this is the largest consumer participation in IDM history.”
“While it’s music that makes a band, it is an enduring spirit of perseverance that makes Def Leppard,” said Biggs. “Rick Allen particularly embodies this spirit and serves as a fountain of musical and emotional inspiration in my life. I have previously attended other Def Leppard concerts, but this year on behalf of the Percussion Marketing Council, I got to experience my favorite music in an entirely new way. It was truly an honor of a lifetime to be chosen as the winner of the PMC’s 2018 ‘Roadie for a Day’ contest.”