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April 2018 Digital Edition

COVER STORIES It’s Electric! Last year, tons of headlines were made following a newspaper article alleging electric guitar sales are on the decline. We have the MI Sales Trak data and can tell you how guitars actually fared in 2017. We also have ...

Roland and Puma Bring New Sneaker to Life

Roland Corp. teamed up with global sports brand PUMA to unveil a new TR-808 inspired sneaker, the PUMA RS-0 Roland. The partnership brings into focus Roland’s iconic TR-808 drum machine, credited by many as the spark that lit the flame of hip-hop mus...

USA Today: CITES Is Hurting Guitar Manufacturers

The United Nation's Convention on International Trade in Endangered Species of Wild Fauna and Flora, known as CITES, is having a negative effect on guitar manufactures, reported USA Today. "I'm so annoyed. I'm so distraught by this," Chris Martin,...
Texas Music Emporium

Rebel Retail

The story of Houston’s Texas Music Emporium is an unlikely one. An auto mechanic by trade, but a guitar player at heart, the store’s president, Jim Cappiello, opened his very own MI store on a whim, learning the ropes and breaking the rules along the...

Yamaha Music School Moves to New Digs

After 25 years of serving its community at 13201 South Street, the Cerritos (Calif.) Yamaha Music School has moved to new quarters at 17150 Norwalk Blvd., #106, in the Villa Grande Business Park. The opening celebration took place on April 8 at 4 p.m...

Pensado’s Place Coming to Nashville

Pensado’s Place, the hour-long weekly web series co-hosted by mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and others), and show creator Herb Trawick, will join the Make Music Exper...

GSI Foundation, Cordoba Bring Music to California School

The GSI Foundation, in cooperation with Cordoba Guitars, provided 30 ukuleles and one full year of instruction for the entire student body of Brockton Elementary School, a public school in the Los Angeles Unified School District. With approximately 8...

Margin of Safety

Allen McBroom As independent MI retailers are well aware, dwindling margins are probably the greatest threat to the continued existence of the independent store these days. We’ve gotten used to lower margins on serialized products (e.g., guitars,...

Searching for a Guitar in the Arch City

If you want a charming Midwestern city that’s a state capital with a rich college sports history, as well as its own NHL franchise, Columbus, Ohio, situated about halfway between Cleveland and Cincinnati, is a great choice. The way into Columbus is u...

Guitar Center, D’Addario Team Up

Guitar Center is partnering with D’Addario for a special event in celebration of Earth Day 2018. During the weekend of April 21 and 22 at Guitar Center locations nationwide, any musician bringing in a guitar for setup will receive complimentary D’Add...