Yamaha Motor Corp., USA, (YMUS) and Yamaha Corporation of America (YCA) brought together one of the most comprehensive and diverse displays of Yamaha products ever seen in one location for the 2016 Los Angeles Auto Show in downtown Los Angeles.
Running through November 27, the “One Yamaha” display comprised a widely diverse collection of Yamaha manufactured products from Side-by-Side vehicles, Motorcycles, Watercraft, Marine Engines, Snowmobiles, e-bike systems, unmanned helicopters and golf cars to music and pro-audio equipment.
Visitors to “The Garage” and GO Exhibit at the Los Angeles Auto Show witnessed the range of products in unique and interactive displays that allowed gear, gadget, motorsports and music enthusiasts to touch and feel the products and talk to Yamaha employees and product experts about the various models on display.
The One Yamaha display was inspired by YMUS President Terry Okawa based on the concept of showing the world just how diverse and varied Yamaha brand products have become. Bob Starr, YMUS’s National Corporate Communications Manager, and Dave Jewell, YCA Marketing Communications Manager, spoke to VIP guests and media during a reception in “The Garage” on November 17.
“Yamaha is unlike any other company in the world with a diverse product line and passion that spans every lifestyle and every age,” Starr said. “Yamaha is bringing together its many product segments under one roof at the Los Angeles Auto Show to symbolize the company’s commitment to manufacturing the most robust and varied line of powersports, mobility, music and audio products that’s ever been assembled under a single brand.”
“When most people think of Yamaha, they envision either a powersports product or musical instrument, yet they are inevitably surprised when they get to experience the breadth of product offered by ‘One Yamaha,’” noted Jewell.