Another NAMM Show has come and gone, but, somehow, the wonder never fades. It’s hard to be jaded about a show as massive as NAMM, with so many great products to see and so much amazing (and not-so-amazing) music to hear. And, even if you find yourself unable to bear the sight of one more skullet, or you find yourself stretched as thin as all the spandex worn well past its expiration date, you can always get a revitalizing hit of enthusiasm from swinging by the booths of some of NAMM’s first-time exhibitors. The sheer passion and love of music-making displayed by NAMM’s debut exhibitors each year is always infectious; not even this year’s unprecedented downpour could wash away the high spirits prevailing among 2017’s rookie class.
As part of our annual NAMM Show coverage, The Retailer is spotlighting a handful of first-time NAMM exhibitors and their game-changing product offerings. Some of these companies might very well become household names. For now, though, all of them were happy to be a part of the spectacle that is NAMM, and to share their innovations with their fellow musicians and music lovers. All the companies are worth
keeping an eye on in the coming years.