Music China, one of Asia’s most important music trade shows, is on track for a record high in exhibitor numbers. As of August, more than 1,700 exhibitors from 27 countries and regions had confirmed for the 2014 show. Featured will be 11 international pavilions from Belgium, the Czech Republic, Finland, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the U.K. The show will be held October 8 to 11 at the Shanghai New International Expo Centre.

International brands such as Bach, Bluethner, Boesendorfer, Buffet, D’Addario, Fazioli, Fender, GEWA, Ibanez, Korg, Laney, Ludwig, Marshall, Music Sales, Ovation, Pearl, Petrof, PRS, Roland, Selmer, Salvi, Samick, Steinway, Suzuki, Tama, TASCAM, Taylor and Yamaha will showcase a huge product mix that encompasses Western and traditional Chinese musical instruments. As always, the products on display will be a range of new and established high-quality offerings.

Held alongside Music China will be a series of educational workshops and forums. The show’s signature NAMM CMIA Industry Forum will return this year, with topics covering marketing strategies, best practices of e-commerce, and online to offline marketing. Ravi will lecture on how to make use of mobile marketing and e-commerce to optimize music business and engage customers. Other speakers include Paul Jernigan, Director of Business Development, Guitar Center; Hans Thomann, Jr., CEO, Musikhaus Thomann; Han Lingtong, Principal, Sichuan Luzhou Ling Tong Music School; and Blue Lan, General Manager, KHS (Tianjin) Sound Instrument Co Ltd. During the show, more seminars will be held, covering topics related to Chinese traditional music, craftsmanship of stringed and bowed instruments, MIDI technology and music education.

Music China also helps promote music culture to visitors through inspirational live shows and activities. These include the debut Music Playgroup and Digital Music World, where music lovers and children can experience various kinds of musical instruments.

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