August 15, 2010
VOLUME 27 NO.08

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
 
AMERICA THE BEAUTIFUL
FENDER COVER STORY

   
 

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-Table of Contents
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FEATURES
America the Beautiful 2010 has been a good year for American patriotism. And we don’t just mean annual rituals such as the Fourth of July.
Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO
Former Guitar Center CEO Larry Thomas has a new gig: CEO at Fender Musical Instruments Corporation.
The ‘Spin’ on the DJ Market Whether your store carries a full line of DJ products, just a few or none at all, it’s hard to dispute that these products have carved a major indentation in the MI marketplace.
Music City Mystery Summer NAMM had many highlights, but attendance dropped 4 percent compared to last year. The future of the show is a topic on many minds.
The Canadians’ Club Changes galore took place at this year’s installment of the MIAC show in Toronto. The date changed to May. The location changed. Why were the adjustments made? Did the alterations work?
Floyd Rose Sued Geoffrey McCabe, an inventor and guitarist, has sued Floyd Rose Guitars and distributor Davitt & Hanser Music for patent infringement.
Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today.
-‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI.
-‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers.
-‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM.
-Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up.
-It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain.
-Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend?
-Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM.
-Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon.
-Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ?
-Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable.
-The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM.
-What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead?
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It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards.
-Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins.
-For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer: We bring back our popular Independent Retailer Round-table. Providing four pages worth of answers are Gordy Wilcher & Lisa Kirkwood.
-Five Minutes With: We lend our ears to Marty Garcia, Founder and CEO of Future Sonics.
-MI Spy: Spy makes a visit to New York City to check out stores in both downtown and midtown. Service has to be good to win over discerning New Yorkers, right? We’ll find out.
-Dan the Man: Dan Ferrisi, with the help of occasional strategically placed SAT vocabulary words, discusses the prospect that the industry may have lost luster since a promising and upbeat January NAMM show.
-Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
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Sales Guru: Sales persistence pays off. Just ask Gene Fresco
-Veddatorial: Dan Vedda provides a can’t-be-missed Summer NAMM synopsis.


FORMIDABLE FEMALES

-Kathy How:Now here’s a story you don’t hear connected to MI every day. A woman who grew up in Cape Town, South Africa, studied medicine and later moved to England.
-Sarah Heil:We’ve all heard the stories about people beginning in the mailroom and later becoming the CEO of a major corporation. Those people are rare, but it does happen.
-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.

-Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though.
-Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags.
-Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future.
-Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound.
-• Mary Peavey
-• Jennifer Tabor
-• Tarina Dunwoodie
-• Stacey Montgomery-Clark.
-• Cathy Duncan
-• Bee Bantug
-• Dale Krevens
-• Melanie Ripley
-• Susan Grund
-• Toby Nady
-• Shawna von Behren.
-• Berenice Chauvet
-• Sue Kincade
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp


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Hiscox Cases Appoints Musiquip
As U.S. Distributor

Musiquip Inc. has been appointed the new exclusive U.S. distributor for Hiscox Cases. Hiscox Cases, which are today sold in more than 20 countries worldwide, are constructed of a leather-textured high-impact ABS (Acrylonitrile Butadeine Styrene) hard plastic outer shell, bonded directly to an inner molding made from a blend of high-tech cellular foam. This semi-rigid inner molding is soft enough to cushion delicate instruments, but also firm enough to provide an overall structural rigidity. The brand offers cases for a wide variety of instruments, including numerous acoustic and electric guitar models, as well as alto and tenor saxophone, tenor horn, baritone, euphonium, violin, viola, cello and mandolin.

IMSO Names New Board
The iMSO independent retailer group announced it elected its officers and board during its June Summer NAMM meeting.
Officers are Gordon Wilcher, chairman/president; Jeff Simmons, vice president; Chris Basile, vice president of the iBuy Program; Kevin Damm, secretary; Maureen Johnson, treasurer.
Board members as follows: Wilcher, Simmons, Basile, Lisa Kirkwood, Kevin Damm, Donovan Bankhead, Bill Wagoner, Bob Campbell, Jim DeStafney, Matt Francioni, Johnson, Jeffrey Nixon. “I wish to thank past board members Harry Gillum, Don Ulrich, Dave Byers and Chris Lovell for the hard work and dedication. iMSO is excited about our newest class of board members and looks forward to working hard for our 470 registered members of this great coalition,” said Wilcher.


NAMM Offers Webinar On Lacey Act
NAMM announced that it provided important new compliance information specifically for luthiers and small-shop businesses that deal with shipping wooden instruments. New amendments to the Lacey Act have been instituted and NAMM is stressing the importance for these members, and all members dealing with wooden instruments, to understand and follow these new guidelines. On behalf of all of its members, NAMM hosted its second webinar on the subject June 25, called “Lacey—And More—For Luthiers.” The webinar was free to anyone interested in learning about the recently implemented Lacey Act compliance regulations to protect against the unlawful act of importing, exporting, transporting, selling, receiving, acquiring or purchasing any plant, including wood, that was taken in violation of the law.
“During the recent Summer NAMM show, the association received requests from many small-shop luthiers and wood-using product manufacturers for an informational update regarding the recent amendments to the Lacey Act and looks these changes affect their businesses,” said Mary Luehrsen, director of public affairs and government relations.


Pioneer CDJ Digital Media
Players Work With Scratch Live

Pioneer Electronics (USA) Inc. Professional Sound and Visual Division (Pioneer DJ) announced its collaboration with Serato Audio Research to ensure compatibility of the latest CDJ-2000 and CDJ-900 professional series digital media players with the Scratch Live software. Pioneer’s CDJ-2000 and CDJ-900 players (updated with firmware Version 3.10) will work in sync with the Scratch Live software Version 2.1 for intuitive, precise DJ performance using music files stored on a computer without the need for a timecode control disc.
“We’re enthusiastic in ensuring our products match what DJs are using for their performances and, since Scratch Live is one of the premier DJ software platforms today, we teamed up with Serato so that the advanced capabilities of our CDJ-2000 and CDJ-900 multi-media players work seamlessly with their software,” said David Arevalo, senior marketing manager, Professional Sound and Visual Division for Pioneer Electronics (USA) Inc.
The interface will allow DJs to operate the Scratch Live Version 2.1 software without the need for a timecode control disc. Scratch Live functions will automatically link to the corresponding buttons and keys of the CDJ-2000/900 players when a computer running the Serato software and official Rane hardware is connected through the players’ USB connection. In addition, functions such as tempo adjustment, play/cue and loop can be made without a computer keyboard or mouse


RS Berkeley Aids Fight Against Hunger
The Food Bank For New York City raised $1.4 million at its Eighth Annual Can-Do Awards Dinner, and commemorated 27 years of serving New Yorkers in need, at Abigail Kirshch’s Pier 60 at Chelsea Piers, Manhattan. RS Berkeley donated a Virtuoso Saxophone, signed by former U.S. President and saxophone enthusiast Bill Clinton. Endorser Andy Snitzer of Simon & Garfunkel was on hand to assist auctioneer Lydia Fenet of Christie’s. The signed saxophone contributed more than $11,000 to the evening’s festivities. The Can-Do Awards Dinner is instrumental in helping to provide support for the 1.3 million New Yorkers who rely on soup kitchens and food pantries to survive. Every dollar donated to the Food Bank helps provide five meals. The number of New York City residents having difficulty affording needed food is 3.3 million, a 60 percent increase since 2003—and representing 40 percent of all New York City residents.


Joe Lamond Receives Conn-Selmer Institute Award
Joe Lamond, president and CEO of NAMM, was bestowed the honor of being the charter member of the Conn-Selmer Institute (CSI) Hall of Fame in recognition of his meritorious contribution to music education after his keynote address at this educational event in June. Joe Lamond is an accomplished professional percussionist. The award was a miniature version of a Ludwig classic hickory drum shell with a signature plaque alongside internationally recognized historical Ludwig badges. For the past 12 years, the Conn-Selmer Institute has been involved in music education support. Designed to enrich and renew a commitment to the highest quality of music education, this Conn-Selmer educational program counts leaders in education and many industries as supporters.
“This is such an important chapter in the ongoing journey of mutual cooperation to align the collective efforts and energies of the music industry and music education,” said John Stoner, president and CEO of Conn-Selmer Inc. “Joe Lamond continues to be an exemplary leader for all of us in working toward this important goal.” Under Lamond’s leadership since 2001, the association’s resources have grown significantly, enabling NAMM to invest in research, grants and market-building programs more than at any time in the association’s history.



DSkip’s Music Helps Find Potential ‘Glee’ Cast Member
Skip’s Music and Central Valley FOX network affiliate KTXL FOX40, along with local radio station Y 92.5, held auditions for the hit show “Glee” at Sacramento’s Arden Fair Mall. Out of the hundreds of hopeful young singers, dancers and actors who lined up around the upper deck of the more than one-million-square-foot mall, only 40 contestants were chosen as finalists, with just one of those 40 going on to make an audition tape to be seen by the producers of “Glee.”
Skip’s Music provided expert judges for the event, along with all of the live sound equipment and background music for the contestants. Head judge of the event, and Skip’s director of education, Larisa Bryski noted, “It was an incredible turnout, and so awesome to experience so much local talent all in one place at one time. It was hard picking a winner, but I’m confident that we found someone who the producers of ‘Glee’ will really like.”



Music & Arts Names ‘Give The Gift Of Music’ Winners
Music & Arts announced the selection of winning essays for its annual “Give the Gift of Music” Band Contest and “Give the Gift of Music” Orchestra Contest. Middle school students were invited to write essays describing how their director inspired them musically. Essays were judged based on their ability to illustrate the director’s leadership, quality of instruction, compassion, empathy and dedication to students. Aarzu Maknojia from Seabrook Intermediate School in Seabrook, Texas, won first place in the band contest for the essay describing band director Matthey McCoy. Seabrook Intermediate School will receive six Jupiter flutes, six Jupiter trumpets, six Jupiter clarinets, four Jupiter trombones, four Jupiter alto saxophones and two Jupiter tenor saxophones, a package valued at $27,350. Maknojia also received a $500 Music & Arts lesson scholarship.
The grand prize in the orchestra contest was awarded to Andrea Brooks and McDevitt Middle School in Waltham, Mass. McDevitt Middle School will receive three Otto Benjamin by Eastman violins, two Otto Benjamin by Eastman violas, two Otto Benjamin by Eastman cellos and an Otto Benjamin by Eastman string bass, a prize valued at $20,742. Brooks also received a $500 Music & Arts lesson scholarship for her winning essay. Music & Arts will host another “Give the Gift of Music” competition in the fall.

Daddy’s Hosts 3rd Annual ‘Battle For Berklee’
Terry Breese, one half of the well-known Huber & Breese team, passed away last month. He was 61. Funeral services took place in Richmond, Mich., on May 14. Breese co-owned Huber & Breese in Fraser, Mich., for nearly 40 years.
Huber & Breese won several Music & Sound Awards. This past year, the store was nominated for Best Sales Staff and Best Customer Service.

“Music was his life,” Breese’s longtime friend, business partner and guitar instructor Paul Huber told the Detroit Free Press. “He served as an inspiration for untold numbers of budding mus`icians through his dedicated instruction and love for music in general….In the beginning, Terry was more interested in teaching the students. But as time wore on, he became more focused on the retail aspect of the business and did more of the bookwork and paying the bills.”


Cassell’s Music Awards Violin Scholarship
Cassell’s Music, a San Fernando, Calif., music retailer, has awarded a violin outfit to a recent high school graduate to allow her to pursue music at the collegiate level, an opportunity she wouldn’t have been able to afford on her own. Working closely with Monroe High School music director Franklin Gomez, graduating senior Karen Callejas was selected to receive the new 4/4 outfit based on her love of music, her loyalty to the Monroe HS orchestra and her desire to continue studying music at Pierce College in Woodland Hills, Calif., where she is enrolled for the upcoming fall semester. Many Monroe HS students and their families have been hit hard by the current recession and owning their own instrument is out of the question for the majority of these low- to middle-income families. Callejas wrote, “Because of your generosity, you have given me the opportunity to continue in my music studies as I move on in life. I have the chance to continue with something that I love to do.”

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