THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

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FEATURES -Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today. -‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI. -‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers. -‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM. -Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up. -It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain. -Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend? -Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM. -Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon. -Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ? -Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable. -The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM. -What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead? -It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards. -Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins. -For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!

BUZZ

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS -The Music & Sound Independent Retailer Chris Lovell tells you how history can predict the future and gives a big shout out to trade magazines. Plus, a retailer affected by the Nashville-area floods, a new dealer, iMSO’s Summer NAMM meeting and more. -Five Minutes With: Sure, the Kentucky Derby was last month. But that doesn’t mean Spy can’t see which store will cross the finish line first in Louisville. -MI Spy: MI Spy is off to Sin City. Oh boy, a Spy in Las Vegas can’t be good. Amazingly, Spy did get some work done. -Dan the Man: Music & Sound Retailer Assistant Editor Dan Ferrisi remains on the music-playing sidelines. -Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse. -Sales Guru: Gene Fresco knows what “Pre-approach” is. He imparts all of his knowledge to you. -Veddatorial: Dan Vedda provides tons of Summer NAMM thoughts and some general summer thoughts, as well.

FORMIDABLE FEMALES

-Sue Avant is a trailblazer. She’s also someone who has varied interests. And she is, indeed, formidable. -Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though. -Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags. -Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future. -Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound. -• Mary Peavey -• Jennifer Tabor -• Tarina Dunwoodie -• Stacey Montgomery-Clark. -• Cathy Duncan -• Bee Bantug -• Dale Krevens -• Melanie Ripley -• Susan Grund -• Toby Nady -• Shawna von Behren. -• Berenice Chauvet -• Sue Kincade -• Tish Ciravolo -• Vikki Hayward -• Roxana Ramirez -• Susan Lipp

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Contact The Music and Sound Retailers

Editor
Brian Berk
bberk@testa.com

Assistant Editor
Dan Ferrisi
dferrisi@testa.com

Contributors
Gene Fresco
Dan Vedda

Graphic Designer/Artists
Janice Pupelis
jpupelis@testa.com

Promotions Designer
Phillip Taylor
ptaylor@testa.com

Advertising Director
Robert L. Iraggi
riraggi@testa.com

Classified Sales
Robert L. Iraggi
riraggi@testa.com

Advertising Assistant
Douglas Yelin
dyelin@testa.com

Production Manager
Steve Thorakos
sthorakos@testa.com

Operations Manager
Robin Hazan
rhazan@testa.com

President/Publisher
Vincent P. Testa

The Music and Sound Retailer
Published by Testa Communications
Port Washington, New York 11050
phone. 516.767.2500
toll free. 800.937.7678
fax. 516.767.9335