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Published Since 1983

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS
 

   
 

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NAMM 2010
Jan. 14-16, 2010 ConventionTV@NAMM
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TOC
-Table of Contents
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FEATURES
-Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today.
-‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI.
-‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers.
-‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM.
-Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up.
-It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain.
-Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend?
-Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM.
-Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon.
-Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ?
-Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable.
-The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM.
-What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead?
-It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards.
-Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins.
-For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!
BUZZ
-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer Chris Lovell tells you how history can predict the future and gives a big shout out to trade magazines. Plus, a retailer affected by the Nashville-area
floods, a new dealer, iMSO’s Summer NAMM meeting and more.
-Five Minutes With: Sure, the Kentucky Derby was last month. But that doesn’t mean Spy can’t see which store will cross the
finish line first in Louisville.
-MI Spy: MI Spy is off to Sin City. Oh boy, a Spy in Las Vegas can’t be good. Amazingly, Spy did get some work done.
-Dan the Man: Music & Sound Retailer Assistant Editor Dan Ferrisi remains on the music-playing sidelines.
-Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
-Sales Guru: Gene Fresco knows what “Pre-approach” is. He
imparts all of his knowledge to you.
-Veddatorial: Dan Vedda provides tons of Summer NAMM thoughts and some general summer thoughts, as well.


FORMIDABLE FEMALES

-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.
-Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though.
-Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags.
-Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future.
-Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound.
-• Mary Peavey
-• Jennifer Tabor
-• Tarina Dunwoodie
-• Stacey Montgomery-Clark.
-• Cathy Duncan
-• Bee Bantug
-• Dale Krevens
-• Melanie Ripley
-• Susan Grund
-• Toby Nady
-• Shawna von Behren.
-• Berenice Chauvet
-• Sue Kincade
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp
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INFORMATION
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DJ TIMES / DJ EXPO
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-Int'l DJ Expo 2009
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CLUB WORLD
-Club World Online
-Club World Awards 2009.
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2010 Media Kit

ADS  SUPPLIED ELECTRONICALLY
updated as of November 2009

Advertisements should be supplied as press-ready Adobe PDF files.

Adobe PDFs of bleed ads should be sized to bleed dimensions without crop marks, color bars or other printer information.
See ad sizes below:

Color images should be in CMYK mode at a minimum of 300 dpi and should not exceed 300% ink density.  An Iris proof or similar high-quality digital proof should accompany ad.  In the absence of a high-quality proof, we are not responsible for reproduction quality.


Digital Prepress file requirements.
http://testa.com/postscript/

COMPATIBILITY:
Adobe PDF Version 1.3 (Acrobat 4.x)
* it’s a common problem to make files that are Adobe 6.0 (PDF 1.5) which supports transparency. However the RIP’s we use do not support it, In fact, it is not supported by any Adobe RIP’s at this time.

Standard: PDF/X-1a:2001, High Resolution Transparency Flattener.

Compression: Bicubic Downsampling to 300ppi using either JPEG or ZIP compression. Page resolution set to 2540dpi.

Fonts: Embed all fonts.

Color: CMYK U.S. WebCoated (SWOP) v2


FTP INSTRUCTIONS:
Ads can be posted to our FTP site, must Login with username and password  testa1. username and password is case sensitive.

Address: ftp.testacommunications.com
Username:  testaftp
Password: testa1

Please upload file to folder marked
"TO TESTA COMMUNICATIONS"



Multiple files must be saved as a StuffIt or ZIP format. Once the file has been successfully transferred (uploaded) please notify us via email to mmione@testa.com and/or sthorakos@testa.com. Please include the file name, description of the ad, the magazine, month, etc. It is critical that we are notified after a file is uploaded as undocumented files are periodically purged. Files less than 15 megabytes can be emailed straight to Michelle Mione at mmione@testa.com. Please include insertion details along with the file.

We also suggest using file delivery services such as YouSendIT.com (http://yousendit.com) which are usually free of charge. Recipient delivery address is mmione@testa.com and/or sthorakos@testa.com.


INSERTS & TIP-ONS: Call for availability, costs and specifications, please contact Robert Iraggi at riraggi@testa.com


CLASSIFIEDS & MARKETPLACE: Request Rates, please contact Linda Inglima at linglima@testa.com

PRINTER SPECIFICATIONS: 55 lb. coated 3# paper stock. You
can expect up to 10% dot gain at midtone values for grayscale and color images.



AD SIZES AND SPECS

Publication is Tabloid size.

Trim = 9.5” wide X 12.625” tall

Bleed = 10” wide X 13.125” tall
 * typically we want a 1/4 inch (0.25”) of bleed on each trim side.

Live Area margin = 8.875” wide X 12.625” tall
* typically we ask that 3/8 inch (0.375”) margin be left between the trim and any important images, logos and/or type.
 
 
 
 
 
 
 
       
   
© 2010 The Music and Sound Retailer
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