SUMMER NAMM REVIEW ISSUE
SEPTEMBER 16, 2011
VOLUME 28. NO.9

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
Christmas Comes Early
Class is in Session

   
 

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Table of Contents
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FEATURE
Music China
Nurtures Asian Market

The Music & Sound Retailer attended the most recent Music China, held October 11 to 14 in Shanghai. The event drew a large number of exhibitors and attendees, and underscored the vast potential of the Asian market. "The Beatles" were there, too! Don't miss our detailed report.

26th Annual Music & Sound Awards Nominees
This past year was a terrific one for product innovation in the MI space, and the 26th Annual Music & Sound Awards honors those products that stood out from the crowd, representing the very best that our industry has to offer. See if your favorites made the list!

Shopping The
Accessories Market

The Music & Sound Retailer spoke to four prominent industry figures, each one of whose company is connected to the accessory segment, to find out where this portion of the market stands, both for manufacturers and for retailers.

The Road Less Traveled
Many lesser-publicized instruments feature hot new innovations and can give you a healthy margin. Hence, The Retailer has brought back its "Salute to Lesser-Publicized Instruments." This is the third installment of our series, which will feature some of the hottest among them.

Kiss Kiss, Bang Bang
We speak to a panel of recognized experts to discern the relative strength of the drums and percussion space, find out how retailers could better capitalize on manufacturers' products and, finally, discover what offerings are new or soon to be coming down the pike.
Sixth Annual Independent Retailer Roundtable
This article invites some of the most influential—not to mention successful—independent retailers in the MI business to share their insights with us, present some advice and deliver our industry's "state of the union" address.
Holiday Holdover
This year's annual Holiday Sales Guide drew such an enthusiastic response that we literally didn't have page space to include everybody who submitted product information. So, we present Part Two this month, sharing even more hot holiday products.
Christmas Comes Early
Although temperatures are still pretty warm and the holiday season seems a long way away, it's never too early to start preparing for holiday sales. We offer a selection of products that manufacturers state will be hot sellers for the holidays.
Class is in Session
Born In The U.S.A.
DJ Product Sales Take a
Turn For the Much Better

A Change Will Do You Good?
From Russia With Love
A Change Will Do You Good?

Musikmesse is a Trend Setter
The Good Stuff: The Best
Things Going on in MI Today

Japan's Tragic Aftermath
Acoustic Ascent
Gibson Fights Back
Shopatron 'Til You Drop
Class is in Session
Gibson Indictments Likely
NRF Talks Jobs,
Jobs and More Jobs

It’s a Record!
MSR Exclusive Interview
Music Group's Master Plan
Knock it Off With the Knockoffs!
Music & Sound Award Nominees
Taylor-Made For Europe
We Cover it All!
A ‘Super’ Party on Kent Island
‘Father of RMM’ Passes
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster
y

The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
2012 Music & Sound Awards Dealer Nominees

The Music & Sound Independent Retailer
Twin Town Guitars has its day in the sun, Taye Drums recently held "Snare Center Days" at two of its premier Snare Centers, West Music has expanded its Music Therapy Services, the food for strings program is still going strong, The Guitar Boutique has opened a second shop…and much more.
Five Minutes With
This month's interviewee, Darius Seabaugh, CTS, CTSM, who serves as Vice President Marketing with The RapcoHorizon Company, has an educational background, as well as a personal involvement with the joys of music, that enables him to provide unique perspective and expertise.
MI Spy
The Spy takes a trek to Santa Cruz CA, in search of fun in the sun, Hula girls and the perfect ukulele. Follow the Spy and his traveling companion, Road Dog, as they scour the city, visiting five stores along the way and finding adventure, intrigue and all that other spy jazz.
Appraisal Scene Investigation
Rebecca Apodaca was invited to the New York reception for Richard Gere and his guitar/amp collection. She recounts her experience, providing along the way an assessment of the value of celebrity-owned instruments.
Sales Guru
Gene Fresco evangelizes about the principle that states "you have to give before you get." He argues that this is something you must use in marketing musical products and you must include in your plans to succeed in the New Year. Read on for all the details.
Business & Marketing
The holiday season is the best time of the year for you to reap the rewards from all the hard work you've put into your Web site. This is the busiest time for purchases on the Web, so you need to make sure that you are ready. David Hall gives all of us a primer.
Veddatorial
Speaking to the rest of the MI retailer community, Dan Vedda argues that retailers have an opportunity to be so much more than convenience stores. But, this requires everyone demonstrating their commitment to serve customers, and to serve them as they want to be served.

FORMIDABLE FEMALES

Laura Rivera:
Laura Rivera, who serves as Director of Strategic Marketing & Branding with the Avedis Zildjian Company, has already had an estimable career spanning a number of industries. She now puts her talents to work in the MI sphere.

Fenia Mavromichali:
Fenia Mavromichali does not often speak about her personal life. Nevertheless, longtime contributor Michelle Loeb sketches a detailed portrait of Omnisistem's Vice President of Operations.
Heidi Blackmer Robichaud:
Gioia Molinari
Cindalee Hall:

Dinah Gretsch
Carol Calato
Diana Cecchini
Jennifer Davies
Sharon Hennessey
Carla Alger
Dawn Werk

Sonia Vallis
Catherine Polk

Cyndi Fritz
Janet Deering

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September 16, 2011 - VOLUME 28, No. 9

Christmas Comes Early
Although temperatures are still pretty warm and the holiday season seems a long way away, it's never too early to start preparing for holiday sales. We offer a selection of products that manufacturers state will be hot sellers for the holidays.
[online story] >>

Class in in Session
Summer NAMM show organizers reported slightly fewer than 10,900 registrants over the three-day show, representing a 13 percent decrease from last year. A redoubled embrace of education and training opportunities, however, counterbalanced
[online story] >>

MI BUZZ
The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS

The Sights Of Summer NAMM
A photo collage of Summer NAMM happenings to refresh the fond memories of those who attended and to give a peek at what those who did not attend missed out on.

The Music & Sound Independent Retailer
David Hall, Vice President Sales and Marketing, Pro-Active Websites, pens another piece (in addition to his monthly Business & Marketing column), this time about the Generator, powered by, and branded for, the Independent Music Store Owners (iMSO) group.

36 Five Minutes With
When you think of Sound Enhancement Products, based in Cary IL, the first two things that come to mind are probably Morley pedals and Ebtech professional audio solutions. Randy Wright pulls back the curtain on the company and its products, and shares his own insights.

MI Spy
Our intrepid Spy is sent out with a special agent in tow, who is playing the role of a stay-at-home mom. If a store is interested in creating the next generation of music-makers, it'll provide good service to her. So, which stores stack up?

Sales Guru
The big-box stores are finding out how much service musical instruments need and are gradually backing off stocking them, Gene Fresco says. That's why he believes independent music stores have the edge against them. He explains all the elements.

Appraisal Scene Investigation
Rebecca Apodaca, our appraisal expert, takes a trip down memory lane in service of an interesting appraisal of Doug Irwin's 1973 "Les Paul style" electric guitar. Read on for all the details.

Business & Marketing
There are mixed opinions regarding e-mail marketing. Some say it's a waste of time, whereas others swear by the effectiveness it offers. For an independent retailer, e-mail marketing is a cost-effective way to build relationships that drive success.

Veddatorial
Columnist Dan Vedda discusses a range of topics, from the oft-heard question about whether your store buys (or buys back) instruments to our industry's continuing problems with retention. Vedda shares his best advice with our readers.

Formidable Females
Gioia Molinari
For Gioia Molinari, who serves as Head of Marketing of RCF, a company based in Reggio Emilia, Italy, the path to our industry was a winding one. She shares her story with us.
[online story] >>




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