June 17, 2010
VOLUME 27 NO.05

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
 

   
 

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-Table of Contents
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FEATURES
America the Beautiful 2010 has been a good year for American patriotism. And we don’t just mean annual rituals such as the Fourth of July.
Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO
Former Guitar Center CEO Larry Thomas has a new gig: CEO at Fender Musical Instruments Corporation.
The ‘Spin’ on the DJ Market Whether your store carries a full line of DJ products, just a few or none at all, it’s hard to dispute that these products have carved a major indentation in the MI marketplace.
Music City Mystery Summer NAMM had many highlights, but attendance dropped 4 percent compared to last year. The future of the show is a topic on many minds.
The Canadians’ Club Changes galore took place at this year’s installment of the MIAC show in Toronto. The date changed to May. The location changed. Why were the adjustments made? Did the alterations work?
Floyd Rose Sued Geoffrey McCabe, an inventor and guitarist, has sued Floyd Rose Guitars and distributor Davitt & Hanser Music for patent infringement.
Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today.
-‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI.
-‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers.
-‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM.
-Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up.
-It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain.
-Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend?
-Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM.
-Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon.
-Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ?
-Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable.
-The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM.
-What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead?
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It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards.
-Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins.
-For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer: We bring back our popular Independent Retailer Round-table. Providing four pages worth of answers are Gordy Wilcher & Lisa Kirkwood.
-Five Minutes With: We lend our ears to Marty Garcia, Founder and CEO of Future Sonics.
-MI Spy: Spy makes a visit to New York City to check out stores in both downtown and midtown. Service has to be good to win over discerning New Yorkers, right? We’ll find out.
-Dan the Man: Dan Ferrisi, with the help of occasional strategically placed SAT vocabulary words, discusses the prospect that the industry may have lost luster since a promising and upbeat January NAMM show.
-Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
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Sales Guru: Sales persistence pays off. Just ask Gene Fresco
-Veddatorial: Dan Vedda provides a can’t-be-missed Summer NAMM synopsis.


FORMIDABLE FEMALES

-Kathy How:Now here’s a story you don’t hear connected to MI every day. A woman who grew up in Cape Town, South Africa, studied medicine and later moved to England.
-Sarah Heil:We’ve all heard the stories about people beginning in the mailroom and later becoming the CEO of a major corporation. Those people are rare, but it does happen.
-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.

-Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though.
-Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags.
-Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future.
-Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound.
-• Mary Peavey
-• Jennifer Tabor
-• Tarina Dunwoodie
-• Stacey Montgomery-Clark.
-• Cathy Duncan
-• Bee Bantug
-• Dale Krevens
-• Melanie Ripley
-• Susan Grund
-• Toby Nady
-• Shawna von Behren.
-• Berenice Chauvet
-• Sue Kincade
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp


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MIM is the Word
[June 2010 - Page 1]

Being such a fan of musical instruments and their histories, I have to admit I was excited to visit the Musical Instrument Museum (MIM), which opened on April 24 in Phoenix. But before I attended the opening of the MIM, I had questions in my mind. How do you construct a museum and its exhibits to represent more than 10,000 instruments from all over the world?

This was the big question with which the Curatorial Council was faced five years ago. They gathered top curators from some of the musical instrument museums, including Gary Sturm, Chairman of the Musical Instrument Division of the Smithsonian Institution. The Curatorial Council, which included musical instrument curators from New York’s Metropolitan Museum of Art, The National Music Museum and The Minneapolis Institute of Arts, has great minds to help organize, exhibit and preserve musical instruments. Should the instruments be set up alphabetically or by family of instruments? The decision was made to set them up by continent. Even that was hard. Musicians travel and perform all over the world and makers construct with materials they have on hand. An instrument can first be made on one continent and then evolve when it is re-created on another continent. Musical instruments evolve as industries—and man—evolve. At the top of the curator’s list was a need for a proper load-in area. There must be a library and, importantly, a conservancy lab. Temperature, humidity and lighting must be at particular levels. People needed to be hired who possess knowledge of what it takes to maintain and conserve the instruments. This was done correctly at the MIM, except I am concerned with the openness to air and light when the instruments are displayed. It is great to view them so accessibly, but deterioration will happen. That is where I hope the conservancy lab and staff will routinely maintain them. What I observed was the general public seemed to have a respect for not reaching out and touching the instruments, which can clearly be a challenge at other museums.

The natural stone on the exterior of the building blends nicely with its surroundings of desert life. The inside architecture curves you through an easy flow from gallery to gallery. Once inside a gallery, the audio tour on your headset smoothly transitions from one display to the next without the need of pushing a button. As you approach instruments, you hear the sounds, and enjoy the images on flat-screen televisions, of people performing those types of instruments. You can now see the instruments and hear their sounds and rhythms to help understand the people of that end of the world. What caught my eye was how many similarities between instruments there were from country to country. I noticed how many guitar-like instruments, or how many similarly shaped flute-like instruments, there were.

The admission price is $15 with discounts for seniors and students. Children younger than six are free. There is talk of having a day that is free to the public. Some feel museums should be available for everyone to enjoy, not just the middle and upper class. MIM includes a 299-seat concert hall for performance concerts. A concert series is already underway. MIM is booking a variety of cultural performances representing musicians from diverse backgrounds: a Tex-Mex group; performances of the blues, gospel, rock, folk and world music; Native American; and Navajo-Ute. R. Carlos Nakai performed on Native American flute, for example. The concert prices range from $25 to $45. The acoustics in the theater were on display with a Steinway & Sons grand piano playing on its own with the use of Piano Disc technology. MIM houses a total of 190,000 square feet on two floors with 75,000 square feet of exhibition space. There is room to expand. The library is underway and the materials will be available for research.

NAMM, D’Addario, Fender, Martin, Gretsch, Gibson and other music product manufacturers are represented in the USA section, as are blues and jazz artists. There is an “Artist Gallery” where instruments from celebrity musicians are on display. There is a “Family Room” for children and their parents to become interactive with instruments. A fun handout was provided for children to help hold their interest while they view instruments. An entire room was dedicated to Automatic Musical Instruments (musical instruments performed with the help of motors encased in wooden cabinets).

Down the Road
So what is the future of MIM? What are its goals? The future will include tours by educational groups, films, workshops on building instruments and an effort to collect many more instruments, according to Alan Di Perna, MIM media representative. He also said NAMM’s Museum of Making Music’s Director, Carolyn Grant, has been generous by sharing the video archives that Dan Del Fiorentino has compiled over the past 10 years.

Di Perna is not new to the music products industry. He worked on industry trade magazines and authored the book Fender Classic Moments. Many of the staff members at MIM have a music background.

So you might be wondering how MIM is different from NAMM’s Museum of Making Music. MIM does not exclusively represent the music products industry, as NAMM’s museum does. MIM is there for the general public to expose them to musical instruments that the majority have never seen before. MIM is not supposed to be as historically correct as the Smithsonian is.
Another question is this: Why build MIM in Arizona? Since Arizona is the fastest-growing state in the country, and the Phoenix area is the fastest-growing part of the state, there were financial and corporate incentives to build the $250 million project there.

MIM calls itself “The World’s First Global Music Instrument Museum.” MIM is located on 4725 East Mayo Blvd. For more, visit www.themim.org.



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