SUMMER NAMM
Feb 15, 2010
VOLUME 27 NO.01

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
 

   
 

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PHOTO GALLERIES
Music & Sound Awards
INSIDE NAMM 2011


Table of Contents
Digital Issue Download


FEATURE
Class is in Session
We feature many of the new, hot companies that exhibited at NAMM in January.

Gibson
Indictments Likely

Gibson Guitar is expected to face charges due to alleged illegal wood imports.

NRF Talks Jobs,
Jobs and More Jobs

The key to retailers' success for 2011 is, you guessed it, jobs. But a lot more was discussed at the 100th NRF Annual Convention.

It’s a Record!
We give you a huge review of last month’s NAMM show. Were retailers and manufacturers optimistic for the rest of this year?
MSR Exclusive Interview
Zildjian and Vic Firth have teamed up to form a percussion powerhouse. We met with Craigie Zildjian and Vic Firth at NAMM to give you all of the details about the merger.
Music Group's Master Plan
We get an exclusive look at the future of The Music Group, parent of Behringer, Bugera and more. We get an exclusive look at product launches, as well!

Knock it Off With the Knockoffs!
Counterfeit products are killing the MI industry. But one company is fighting back big time. We’ll tell you how badly knockoffs could affect the industry if left unchecked.

Music & Sound Award Nominees
We release the full list of nominees for Music & Sound Awards. See if your favorite product, person or company is nominated.

Taylor-Made For Europe
Taylor Guitars will sell all of its products directly to dealers in Europe beginning on Jan. 1. Find out why the big change was made and where Taylor’s European headquarters will be. We interview Brian Swerdfeger about it first.

We Cover it All!
For the second time, we honor instruments that get zero or little press...

A ‘Super’ Party on Kent Island
Experience PRS loaded up on celebrities, new products and much more. Get the full scoop...

‘Father of RMM’ Passes
Karl Bruhn, a tireless music industry devotee, mentored many and made awareness of health and wellness together a lifelong initiative.
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster
y

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
NAMM in Photos
A lot happened at NAMM in January to say the least. We capture plenty of it within our three-page NAMM photo collage.
The Music & Sound
Independent Retailer

We cover the sad passing of two prominent retailers and another named the "Citizen of the Year."
Music & Sound Award
Dealer Winners

Our list of dealer winners for the 25th Music & Sound Awards.
Music & Sound Award Manufacturer Winners
Our list of manufacturer winners. And, this time, we got them to provide comments on the victories.
Five Minutes With
Learn tons about Yamaha with Takuya (Tak) Nakata, president of the company's USA division.
MI Spy
Spy took a long flight from the cold of New York to the less cold, but quite windy, San Francisco.
Appraisal Scene Investigation
Rebecca Apodaca takes another look at the legendary guitar builder R.C. Allen.
Sales Guru
Unfortunately, Gene Fresco couldn't attend NAMM for health reasons. But he does have great information about a topic he hasn't covered before. He will help you get into your own head and make you believe. Believe what? Gene will tell you.
Business & Marketing
Carl Mandelbaum will present tips on how to develop your Web site.
Veddatorial
Dan Vedda did attend NAMM. He has a lot of thoughts to share about the show.


FORMIDABLE FEMALES

Sharon Hennessey: Loves our industry, you will find out. She'll also tell you why she ultimately decided to join The Music People! And yes, she will definitely fill you in on her goals as a new NAMM board member.
Carla Alger: Being in the music industry is definitely the most exciting opportunity Carla Alger, chief financial officer at Two Old Hippies, has ever had. Find out why.
Dawn Werk
:Dawn Werk, Alpha Books’ director of marketing, heads a group that is responsible for 450 non-fiction books. Now that’s a lot! Music is a small, but very important, part of that catalog.
Sonia Vallis: Sonia Vallis might be an only child, but she grew up with a sibling that has now become like another child to her.-
Catherine Polk

Cyndi Fritz
Janet Deering
Kathy How
Sarah Heil
Sue Avant

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A Reason to Smile
[February 2010 - Page 2]


George Whalin, of Retail Management Consultants, presented “Strategies for a Changing Retail World,” on Jan. 16 at the same time and place as the previous two sessions. To start, he identified several challenges facing music retailers, among them a difficult economy, conservative consumer spending, fierce competition, and difficulty attaining profitability. Noting that many retail stores are stuck in the past, refusing to change, he bluntly said, “If you’re not willing to change, [your business is] going to die.” He argued that the lifeblood of business is strategic thinking—a retailer must strategize in all aspects of his or her business. He also advocated a focus on “performance improvement tools,” urging session attendees to monitor such things as conversion (close) rate, number of daily transactions, average sale amount, the store’s pricing strategy, merchandise presentation, and more. In essence, he said retailers must begin each day with the same thought: “What are we going to do today to increase sales, maximize profits and better serve our customers?”

He boiled his advice down to six essential tips. First, he said stores must strive for constant improvement. He broke this down in several ways, citing the need for continual improvement with respect to policies, systems, procedures and business activities; customer knowledge; vendor and customer relationships; customer service; and Internet presence. The other five strategies revolved around distinguishing one’s business: He specifically emphasized distinguishing one’s store, selection, marketing, staff, and services. He rhetorically asked, if your company is just like every other, why should people go to your store?

Californication
If you simply thought of the Percussion Marketing Council (PMC) as just another organization, your opinion most certainly changed. The organization burst onto the scene when it hosted Chad Smith, drummer for the Red Hot Chili Peppers. Smith, brother of PMC member Brad Smith, teamed up with the PMC to launch Percussion in the Schools, which brings percussion into a school assembly activity that includes non-music makers. Chad Smith will be providing clinics at lucky schools. “This is an opportunity I jumped at,” he said. “This is the future. This is the next generation of players. Kids have a lot of distractions. It’s so important they have passion for an instrument.”
More information can be found at www.playdrums.com.

Editor’s Note: For much more news about the NAMM show, see our photo spread in this issue as well as our March issue.


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