SPECIAL: SUMMER NAMM REVIEW/DJ ISSUE
August 15, 2008
VOLUME 25 NO.8

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
 

   
 

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-Table of Contents
-Digital Issue Download

FEATURES
America the Beautiful 2010 has been a good year for American patriotism. And we don’t just mean annual rituals such as the Fourth of July.
Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO
Former Guitar Center CEO Larry Thomas has a new gig: CEO at Fender Musical Instruments Corporation.
The ‘Spin’ on the DJ Market Whether your store carries a full line of DJ products, just a few or none at all, it’s hard to dispute that these products have carved a major indentation in the MI marketplace.
Music City Mystery Summer NAMM had many highlights, but attendance dropped 4 percent compared to last year. The future of the show is a topic on many minds.
The Canadians’ Club Changes galore took place at this year’s installment of the MIAC show in Toronto. The date changed to May. The location changed. Why were the adjustments made? Did the alterations work?
Floyd Rose Sued Geoffrey McCabe, an inventor and guitarist, has sued Floyd Rose Guitars and distributor Davitt & Hanser Music for patent infringement.
Pay It Forward! You’ve heard enough bad news. We take a look at the fantastic things happening in MI today.
-‘MIM is the Word The Musical Instrument Museum opened in Phoenix to a lot of fanfare. Rebecca Apodaca, an expert on antique instruments, gives you a rundown of the latest thing to hit MI.
-‘Loud and Clear Pro audio products continue to sell. We get the scoop from four top manufacturers.
-‘Open Door’ Policy NAMM makes a big change by allowing member-invited guests on the last day of Summer NAMM.
-Musikmesse A-107K! Attendance at Musikmesse and Pro Light + Sound dipped slightly, but optimism was up.
-It’s in the Cards ! You need to have PCI DSS-compliant terminals to handle credit card transactions by July 1. What are we talking about? Don’t worry, we’ll explain.
-Unplugged Acoustic guitar sales grew dramatically in 2009 and the beginning of 2010. Is this the beginning of a new trend?
-Head of the Class! We shine the spotlight on many of the new companies that launched at NAMM.
-Musicorp Mourns Mike Murphy We honor the sale rep’s life that ended way too soon.
-Is a New Healthcare Plan Just Snake Oil? We take a thorough look at how a new public healthcare plan can affect you and your employees. ?
-Bonanza! Behringer Buys Bosch Brands Behringer’s parent company added the Midas and Klark Teknik brands to its stable.
-The Stars Will Come Out…This Weekend We highlight a few of the celebrity appearances at NAMM.
-What A Long Strange Trip It’s Been!!! We reminisce as we close out the first decade of the new millennium. It was a tough 10 years for many. How about for the music industry though? What’s ahead?
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It’s Voting Time! Here are your nominees for the 24th annual Music & Sound Awards.
-Here We Come to Save the Day!!We provide a plethora of accessories that manufacturers assure you will provide excellent margins.
-For Those Who Make Lesser Publicized Instruments, We Salute You!!For the first time, we pay tribute to instruments and products that get little press coverage. We provide a well-deserved spotlight for these products!

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent Retailer: We bring back our popular Independent Retailer Round-table. Providing four pages worth of answers are Gordy Wilcher & Lisa Kirkwood.
-Five Minutes With: We lend our ears to Marty Garcia, Founder and CEO of Future Sonics.
-MI Spy: Spy makes a visit to New York City to check out stores in both downtown and midtown. Service has to be good to win over discerning New Yorkers, right? We’ll find out.
-Dan the Man: Dan Ferrisi, with the help of occasional strategically placed SAT vocabulary words, discusses the prospect that the industry may have lost luster since a promising and upbeat January NAMM show.
-Birth of a Product Two former PRS veterans combined forces to found Knaggs Guitars. The story behind the Maryland- based company, which debuted a line of products at Musikmesse.
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Sales Guru: Sales persistence pays off. Just ask Gene Fresco
-Veddatorial: Dan Vedda provides a can’t-be-missed Summer NAMM synopsis.


FORMIDABLE FEMALES

-Kathy How:Now here’s a story you don’t hear connected to MI every day. A woman who grew up in Cape Town, South Africa, studied medicine and later moved to England.
-Sarah Heil:We’ve all heard the stories about people beginning in the mailroom and later becoming the CEO of a major corporation. Those people are rare, but it does happen.
-Sue Avant is a trailblazer. She’s also someone who
has varied interests. And she is, indeed, formidable.

-Mary Ann Giorgio It sure sounds like a great job to cover soap operas like Days of our Lives and speak to celebrities on a daily basis. But MXL’s Mary Ann Giorgio was never comfortable in that industry. She sure is comfortable at MXL Microphones though.
-Fusion Bags For the first time, we feature multiple people in this column. We look at the genesis and growth of the all-women founded business, Fusion Bags.
-Linda Arink is one of the very few female executives at a DJ company. Learn how she became involved and why she hopes we won’t even need to have a column about top industry females in the future.
-Debbe Stephenson stumbled upon MI shortly after college, but is sure glad she did. She’s now president and COO of Pro Co Sound.
-• Mary Peavey
-• Jennifer Tabor
-• Tarina Dunwoodie
-• Stacey Montgomery-Clark.
-• Cathy Duncan
-• Bee Bantug
-• Dale Krevens
-• Melanie Ripley
-• Susan Grund
-• Toby Nady
-• Shawna von Behren.
-• Berenice Chauvet
-• Sue Kincade
-• Tish Ciravolo
-• Vikki Hayward
-• Roxana Ramirez
-• Susan Lipp


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DJs For Hire
[August 2008 - Page 1]
You might remember a few months back when we featured manufacturer employees who are still performing live gigs. This time, for our DJ issue, we feature a few employees at DJ/lighting companies who still spin at night during DJ gigs or help with those beautiful arrays of lights. Let’s start with Doug Suiter, who serves as production/installation market manager at Irradiant.

“I specialize in design and installations of the nightclub dance/live venues, houses of worship, corporate, indoor and outdoor architectural lighting, production, laser systems, and DMX systems and programming,” said Suiter. “I have been a DJ since my first gig in 1975. My current gig is a fun bar-type of venue called Sneaky Pete’s on 5th Street in downtown Minneapolis.Sneaky Pete’s is a venue which I designed and installed about a year and a half ago. It is a multi-use venue. There is a main dance system up in the front of the venue and a live system in the rear of the venue. I was only going to design and build it, but after about six months of pressure I was convinced by ownership to be the main DJ and work the weekends in that capacity. Once the party starts, people dance on stages, both dance floors, the subwoofers, and the bar tops. They pour shots off of the bar, body shots on the bar staff, and throw Sneaky Pete’s T-shirts off of the bar. It’s quite the party. On a good weekend, the door count will be over 1,800 with another 300 to 400 in line.”

Neva Defibaugh, lighting sales associate at Musicorp/MBT Lighting & Sound, provides lighting for everything from house parties to large clubs. She also does the same for several bands in the Charleston, S.C., area. “I have provided additional lighting at the Music Farm in Charleston,” she said. “Many national acts and great local bands like Solkiss have played there. They still use our TI201A controller and dimmer packs that have been there for over 12 years. I used our lighting for a group called the Blue Dogs and that night Mark Bryan from Hootie and the Blowfish was the guest singer! After the show we all got together, shared some great stories, and signed the Wall of Fame backstage.”

Performing lighting gigs has helped Defibaugh a great deal during her 13 years at MBT. “…I can tell someone on a ladder doing a lighting installation how to set the dimmer packs and help with larger installations from churches to bowling alleys and nightclubs,” she said. “All of this experience enables me to help the dealer make the sale. There have been times I even [literally] drew out the proper way to do the install to make the job easier.”

Stanton Product Specialist and Resident DJ Darrin Young is well known at the company’s Florida headquarters. So well known he is not referred to as Darrin Young. Instead, everyone in the office calls him “B-Side.” Young is a DJ at The Lounge and Shine at the Shelburne Hotel on Collins Avenue in the heart of South Beach. “Shine holds monthly events of large proportions, whereas The Lounge is more of a week-to-week upscale lounge,” said Young. “Generally, for The Lounge I play ‘open format’ (down tempo/Lounge, R&B/hip-hop, rock/retro, house/techno all mixed together). Considering the way I organize my music and how long I’ve been a DJ (20+ years) it’s easy for me to cross genres, tempos, and mix harmonically. I keep the old-school approach to DJing by doing my mixes and blends for as long as possible and doing most of my ‘mashups’ live (on the fly). For Shine, I play mostly house (progressive, electro or deep, funky, or classics).”

Having the DJ gigs keeps Young “in the scene and in touch with most of the end users. In my opinion, it’s a priority to have a soldier in the trenches in order to keep your brands’ direction and support above par,” he said. “Also, being able to travel brings a global perspective when doing product development and marketing. My position allows me to do a variety of jobs for The Stanton Group (Stanton, Cerwin-Vega!, and KRK). I do some product development and beta testing, a little marketing, and a good bit of sales support. Having worked as every type of DJ in the industry also helped.”


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