SPECIAL: AMPLIFIER ISSUE
July 15 2008
VOLUME 25 NO.7

THE MAGAZINE FOR MUSICAL INSTRUMENT AND SOUND PRODUCT MERCHANDISERS

 
Talking Heads: The Sequel
   
 

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FEATURES
-Our 25-year magazine retrospective begins on p. 20 and runs all of the way to (with some stories in between). Wow, a lot has happened in that time.
-Whoa Canada! Attendees were upbeat during MIAC, which took place in Toronto in October. Is the Canadian MI retailer different than the U.S. one?
-Percussion Pointers. We serve up some tips about how you can help band directors select the right percussion products for their schools.
-The Survey Says...Reader surveys always reveal a lot of information. This year is no different. Find out what you said about several topics, including how your holiday sales are expected to stack up this year.
-Rode to Success Rode Microphones made a big splash, literally, with the launch of Opal from its Event Electronics division. Find out much more about the Las Vegas bash and the studio monitor that packs 750 watts of punch.
-Under Lock and Key
In our third annual Independent Retailer Roundtable,
we gather more participants, who provide even more information. Which manufacturers are you happy with? Find out. Did Summer NAMM work out? Find out. What bothers you the most? Find out.

-DJ For Hire These manufacturer employees still find the time to perform DJ/lighting gigs.
-An Early Summer Night’s Dream!NAMM returned with a vengeance in Nashville. Learn what people were saying and why there could be a rebirth of independent retailers in the future..

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
-The Music & Sound Independent RetailerWe honor Lou Kraus Music in Nebraska, celebrating 25 years of service and California's Zone Music, celebrating its 25th anniversary.
-Bags/Cases Update Marty Harrison of Access Bags and Cases, Agatha Gerutto of Road Ready Cases, and Jonny Edwards of Coffin Case give you tips on selling bags and cases in these brutal economic times.
-Special Guest EditorialMusic & Sound Retailer assistant editor Michelle Loeb reflects on her past five years with the magazine.
-Spy Travel & Leisure recently said Charleston, S.C., has the nicest people and best antique shops in the country. But, does it have the nicest store owners and best music instrument stores? Let’s find out.
-Five Minutes Hohner’s Scott Emmerman talks about the huge Bob Dylan harmonica launch and a whole lot more.
-Sales Guru.Gene Fresco explains why you MUST set goals as a salesperson.
-Veddatorial.Dan Vedda opened his store right around when the Music & Sound Retailer began. He takes a look back at how he became an MI dealer and reflects on his 12 years writing this column.
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MSR Anniversary —Lee Oskar.We take a look at 25 years of Lee Oskar by asking the man himself. We talk about how the company got started, what he thinks of the market now, and his times with the ultra popular band War.

FORMIDABLE FEMALES

-Vikki Hayward, Gator Cases marketing manager, was a huge fan of the company years before she joined it. Learn about her future goals, why she enjoys her job, and much more.
-Roxana Ramirez, Being in the music industry, you’re probably very aware of the soundtrack of your life. If Roxana Ramirez were to have a theme song, it would probably be “We Are Family.”
-Susan Lipp, is always busy. She helped break ground on the company’s huge future facility in Madison, Wisc., last month. She does NAMM Congressional “fly-ins” too

CURTAIN CALL
-Steve Stevens, Rock and Roll may be known for its wild behavior, but the genre has at least one law abider in Steve Stevens.
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Frank Black of the Pixies credits Haley's Comet for starting him on his career path?
-KT Tunstall dismounted from her horse and climbed out of her cherry tree to talk with us.
-Peter Frampton comes alive to tell us what guitars, effects, and amps he loves.
- John Flansburgh, They Might Be Giants’ John Flansburgh is a big fan of several independent dealers as well as a host of manufacturers.
-Matt Rubano the bass player for the red-hot band Taking Back Sunday. Even better, he likes to shop for MI gear.
-Paul English ,Willie Nelson has had four wives in 40 years, but only one drummer in that same time frame.
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July 25, 2008 - VOLUME 25, No.7
Talking Heads: The Sequel
Many top industry executives tackle two big issues: Overcoming the weak U.S. dollar and facing mammoth oil prices. You don’t want to miss what many of the biggest people in our industry had to say.

[online story] >>

MI BUZZ
The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
The Music & Sound Independent Retailer

We launch a new column specifically dedicated to the independent retailer!

MI Spy
Spy is also off to Pittsburgh, but he/she thankfully didn’t run into the author of the Music & Sound Independent Retailer. Can Spy find a steal in the Steel City?

Five Minutes With...
Lloyd Baggs, founder of L.R. Baggs, has taken some big risks to get to the high level of success he has achieved. Find out what his greatest risk was and why he had to sell cars in the early days to make ends meet

Amp Update
If you need a slight sales revamp, try amps. We help you ramp up your amp sales with the help of three prominent manufacturers and three big retailers.

Formidable Females
Line 6’s Krista Gariano Shue joins us this month. Learn why she has so much respect for her company and why she believes her job is so rewarding.

Sales Guru
Gene Fresco might seem like he’s asking a direct question with the title of his latest column, “Who Do You Think You Are?” But he’s really asking, “What Type of Salesperson Are You?” He places the types of salespeople at your store into groups.

Veddatorial
The “Long Tail” or what some call the “80/20” principle, is omnipresent in MI. Find out what the principle is and why you should certainly care about it.

 




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