May 15, 2008 - VOLUME 15, No.5
Music City Miracle?
Is this the year Summer NAMM makes a great
comeback?
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Moonlighting
A look at manufacturers/reps who still perform regular gigs and how it helps them in their day jobs.
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MI BUZZ
The Latest, Industry, Dealers, People and Product Buzz and Showcases.
COLUMNS
The Music & Sound Independent Retailer
We launch a new column specifically dedicated to the independent retailer!
MI Spy
Spy visited Sacramento and found several great retailers, but he/she had to somehow pick a winner while searching for a cheap guitar.
Five Minutes With...
This month, we offer you two interviews for the price of one. First up is Lynn Martin, president of American Music & Sound. Joining him is Chris Gooddie, global sales director for Focusrite.
How to Sell Pro Audio Products
Janice Brown looks at ways to grow your bottom line in the lucrative pro audio business.
Sales Guru
Without a great attitude, you can forget about being a great salesperson. Gene Fresco explains why.
Veddatorial
It’s time for a Dan Vedda supplier rant. Find out what he’s unhappy about.
Formidable Females
Stefanie Reichert, vice president of strategic marketing for Sennheiser, is a proud European sporting German roots, along with a love for America. The Connecticut resident talks about being a woman in MI, cultural differences between Europe and the U.S., and the future at her company.
CURTAIN CALL
Frank Black of the Pixies credits Haley’s Comet for starting him on his career path? That alone makes this a fun read.
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