March 17, 2008 - VOLUME 25, No. 3
NAMM: Two Thousand and Great
Once again, NAMM blew away its attendance record. Get a concise look at the show’s highlights here.
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Wanted: A Rip-Roaring RMM Campaign?
Could recreational music making (RMM) explode with the right marketing campaign? Hear about what was said about that and more during the first RMM Coalition that took place at NAMM.
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MI BUZZ
The Latest, Industry, Dealers, People and Product Buzz and Showcases.

COLUMNS
The Music & Sound Independent Retailer
We launch a new column specifically dedicated to the independent retailer!

MI Spy
You thought Spy only made it to the largest cities? Well, Spy is off to a mid-sized but still great one this go around in Grand Rapids, Mich. Did Spy find grand and rapid service though?

Five Minutes With...
We made the trek to El Cajon, Calif., after NAMM and found the always fun Bob Taylor to interview. Why is he cautiously optimistic about this year but very confident about our future? What are his thoughts about video games like “Guitar Hero?”

Birth of a Product: Shadow Electronics
Net Enforcers is not something you can purchase. But find out why it affects your bottom line dramatically.

Sales Guru
Gene Fresco knows how to “close” a sale. In perhaps his best column yet, he reveals his secrets to you.

Veddatorial
Dan Vedda was upbeat during NAMM. Find out what he was pleased with and what other interesting observations he had.

Formidable Females
We keep our new column going with Craigie Zildjian, CEO of Zildjian. Find out why she initially turned down her current job and learn exactly what the word Zildjian means.

CURTAIN CALL
KT Tunstall; KT Tunstall dismounted from her horse and climbed out of her cherry tree to talk with us. Suddenly, we saw the value of having her in MSR.
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