January 15 2008




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ConventionTV@NAMM 2011
Music & Sound Awards

Table of Contents
Digital Issue Download

Class is in Session
We feature many of the new, hot companies that exhibited at NAMM in January.

Indictments Likely

Gibson Guitar is expected to face charges due to alleged illegal wood imports.

NRF Talks Jobs,
Jobs and More Jobs

The key to retailers' success for 2011 is, you guessed it, jobs. But a lot more was discussed at the 100th NRF Annual Convention.

It’s a Record!
We give you a huge review of last month’s NAMM show. Were retailers and manufacturers optimistic for the rest of this year?
MSR Exclusive Interview
Zildjian and Vic Firth have teamed up to form a percussion powerhouse. We met with Craigie Zildjian and Vic Firth at NAMM to give you all of the details about the merger.
Music Group's Master Plan
We get an exclusive look at the future of The Music Group, parent of Behringer, Bugera and more. We get an exclusive look at product launches, as well!

Knock it Off With the Knockoffs!
Counterfeit products are killing the MI industry. But one company is fighting back big time. We’ll tell you how badly knockoffs could affect the industry if left unchecked.

Music & Sound Award Nominees
We release the full list of nominees for Music & Sound Awards. See if your favorite product, person or company is nominated.

Taylor-Made For Europe
Taylor Guitars will sell all of its products directly to dealers in Europe beginning on Jan. 1. Find out why the big change was made and where Taylor’s European headquarters will be. We interview Brian Swerdfeger about it first.

We Cover it All!
For the second time, we honor instruments that get zero or little press...

A ‘Super’ Party on Kent Island
Experience PRS loaded up on celebrities, new products and much more. Get the full scoop...

‘Father of RMM’ Passes
Karl Bruhn, a tireless music industry devotee, mentored many and made awareness of health and wellness together a lifelong initiative.
Don’t ‘Skip’ this Story!
Skip’s Music Celebrates 30th Anniversary of its Special Event

I Just Wanna Bang
on the Drums All Day

Your One-Stop Shop For The Holidays!
Heathcare Provision Could
Be a Nightmare

America the Beautiful

Not Doubting Thomas
Mendello Retires, Thomas Named Fender CEO

Music City Myster

-The Latest, Industry, Dealers, People and Product Buzz and Showcases.

NAMM in Photos
A lot happened at NAMM in January to say the least. We capture plenty of it within our three-page NAMM photo collage.
The Music & Sound
Independent Retailer

We cover the sad passing of two prominent retailers and another named the "Citizen of the Year."
Music & Sound Award
Dealer Winners

Our list of dealer winners for the 25th Music & Sound Awards.
Music & Sound Award Manufacturer Winners
Our list of manufacturer winners. And, this time, we got them to provide comments on the victories.
Five Minutes With
Learn tons about Yamaha with Takuya (Tak) Nakata, president of the company's USA division.
MI Spy
Spy took a long flight from the cold of New York to the less cold, but quite windy, San Francisco.
Appraisal Scene Investigation
Rebecca Apodaca takes another look at the legendary guitar builder R.C. Allen.
Sales Guru
Unfortunately, Gene Fresco couldn't attend NAMM for health reasons. But he does have great information about a topic he hasn't covered before. He will help you get into your own head and make you believe. Believe what? Gene will tell you.
Business & Marketing
Carl Mandelbaum will present tips on how to develop your Web site.
Dan Vedda did attend NAMM. He has a lot of thoughts to share about the show.


Sharon Hennessey: Loves our industry, you will find out. She'll also tell you why she ultimately decided to join The Music People! And yes, she will definitely fill you in on her goals as a new NAMM board member.
Carla Alger: Being in the music industry is definitely the most exciting opportunity Carla Alger, chief financial officer at Two Old Hippies, has ever had. Find out why.
Dawn Werk
:Dawn Werk, Alpha Books’ director of marketing, heads a group that is responsible for 450 non-fiction books. Now that’s a lot! Music is a small, but very important, part of that catalog.
Sonia Vallis: Sonia Vallis might be an only child, but she grew up with a sibling that has now become like another child to her.-
Catherine Polk

Cyndi Fritz
Janet Deering
Kathy How
Sarah Heil
Sue Avant

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Sue Kincade
[January 2008 - Page 1]

It takes a strong captain to steer a ship, and that’s what Remo’s marketing department has in Sue Kincade. Since joining the company seven and a-half years ago, her position has grown from “almost a job that didn’t exist” to being at the helm of a 15-person crew. And at the helm is just where she likes it.

“I think coordinator is the key word [in my title], because I am the project manager for anything and everything that goes through the marketing department,” said Kincade. “Now I might not actually do it, but I make sure it gets done right.”
That’s despite the fact that Kincade came to the position with a background in graphic design. “I’m happy to leave the graphic design behind because I feel I’m much better in directing than doing. I know what it should look like but most of the time could not execute it myself,” she said.

Instead, Kincade focuses on her staff. “I work with them on a one-to-one basis most of the time. I work with one person differently than I work with another person because of personalities, but it all works,” she said. “I think we have a great group of people—many different personalities but we click very well.”

Even though only two members of her marketing team are female, Kincade doesn’t feel gender plays much of a role in her professional life. “I look around in the music industry and I see so many women in prominent positions—Zildjian, Regal Tip, Vic Firth, NAMM, Roland. There are many successful women in this industry. As for me personally,” she continued, “as long as you have the knowledge and you present yourself well, I find that there is no difference.”

Drum Up Support
Though Kincade had taken some piano and guitar lessons in her youth, it was only once she joined Remo that she became more involved in playing music. That can be attributed to the company’s close association with the Recreational Music Making movement.
“The Recreational Music drum circles are a lot of fun. I’m not good at it, but I do it and have fun,” Kincade said with a laugh. “I don’t do it as often as I should because it’s about a 35-minute drive to our Recreational Music Center from my home. I dread the drive,” she continued, “but I make it down there and halfway through I’m saying, ‘I’ve got to do this more often’ because there’s a euphoria you walk out of that place with. It gets your endorphins going. Whenever you’re stressed out, just drum a little bit because it really does reduce stress. I’m not sure if it’s the hitting or the rhythm.” [Laughs]

Kincade is living proof of what Remo Belli has been telling the music industry for years—“that he knows drumming is actually a healthy activity,” she said. “He’s had many research projects started to prove that.

“So because Remo has this passion to get a drum in everyone’s hands, the whole company has that passion,” added Kincade. “Eventually we want to have everyone; everyone have a drum. Everyone has rhythm; everyone can keep a beat, so therefore everyone can drum.”

It’s a Giving Thing
Having Belli’s passion trickle down throughout the company is nothing new, as Kincade points to him as a positive influence in all of Remo’s day-to-day activities.

“Remo Belli himself is such a wonderful person that I think he sets the tone of everyone getting along with everyone,” said Kincade, who describes the company as “very family-oriented” “[Belli] is really wonderful, and he’s very caring for us. I mean, we put out donuts one morning and he walked by and said, ‘hmmm,’ and then he brought in some fruit the next day.”

That giving spirit is something Kincade enjoys about the company and takes particular pride in putting into practice. As an example, she points to a program she helped coordinate from start to finish that brought the art of world percussion to inner-city youth.

“It was a program called Drum Days L.A. where we asked some of our artists to go to…five recreational centers in the center of L.A. and [give] a five-week lesson in their particular genre to these kids who would not have ever even picked up a drum before and never had the opportunity to learn the music.”

When the lessons concluded, Kincade said, “We actually had three concerts at different parks in the inner city where we had these kids come up on stage and play for their community along with the person who taught them. We really got nothing out of it except exposure, and the good feeling of being able to bring drumming to the kids of the inner city.”

Looking ahead to the future, Kincade feels that her “passion is what I’m doing now…if I can just do everything better, take on more responsibilities in helping the company, I think that would be great.” And part of where she’d like her job to grow is in conveying more of Remo’s giving spirit to its market, not just in terms of Recreational Music Making, but also in terms of how Remo supports its country and its planet.

“I think at this time, the country, if not the whole world, is more environmentally conscious,” she said, adding that the company has won the WRAP award, which stands for the Waste Recycling Award Program, for the past nine years. “We also pride ourselves on making most of our products in the U.S.A…because we feel that we need to support our country. That’s what we’re striving for, to be environmentally conscious and keep our products made in the U.S.A. I’d like to see everyone headed in that direction.”

[ pages: 1]


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