Reverb.com added Crystal Morris, CEO and co-founder case manufacturer at Gator Cases, to its board of directors. The long-time MI industry executive and music education advocate will support Reverb, which recently surpassed $1 billion in total sales on the platform, as it continues to expand.

“Reverb is dedicated to not only supporting the musical instrument industry, but also to growing the entire musician community through its platform, service and nonprofit efforts,” said Morris. “Having spent nearly my entire career selling music gear, I know that the industry is constantly evolving to meet the needs of musicians, and I’m excited to align myself with a like-minded company that is dedicated to helping the entire ecosystem continue to thrive.”

In addition to leading her company’s success, Morris is renowned for her dedication to and advocacy for the industry. She has actively campaigned on Capitol Hill for school music education as part of NAMM’s Education Advocacy Fly-In (see the July issue of the Music & Sound Retailer) and co-founded the Smart Women in Music Fund, a NAMM Foundation administered fund designed to foster and support female industry professionals at various stages of their careers.

“Crystal’s passion for her work, commitment to creativity and constant evolution, and dedication to making music a reality for everyone are just a few of the many reasons I’m thrilled to add her to Reverb’s board of directors,” said David Kalt, founder and CEO at Reverb. “Her experience, expertise and insights will be invaluable as we continue to grow Reverb into the global destination for musicians and music lovers to buy, sell and learn about music gear.”

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