February 2019 Digital Edition

COVER STORIES

Terrific 25

Last month, we presented 50 products being highlighted at The NAMM Show. This month, we upped the ante with an additional 25 products.

A Whole New World

Positive signs for the future of MI at the 2019 NAMM Show.

FEATURES

Pre-NAMM Photo Spread: Yamaha

We highlight the first of two events held in New York City prior to The NAMM Show.

Pre-NAMM Photo Spread: Fender

We highlight the second of two New York City events that took place shortly before The NAMM Show.

Under the Hood

We provide an in-depth look at one of Fender’s huge recent launches, the American Performer Series.

INTERVIEWS

Five Minutes With

VocoPro CEO Jason Hou talks about nearly 30 years in the industry, why he is optimistic about the future and much more.

The Final Note

Despite living in picturesque Sarasota, Fla., Jim Cavanaugh, president of Super-Sensitive Musical String Co., loves to travel with his family. In fact, if he weren’t in MI, he would be a pilot.

MISSION REPORT

MI Spy

Like many others, MI Spy ventured to southern California last month. Let’s see what he/she found.

COLUMNS

‘Hire’ Learning

It’s harder and harder to differentiate yourself from the rest. Customer service is the answer.

In the Trenches

Allen McBroom picks up on the same theme, detailing why customer service is a lost art.

Retailer Rebel

Gabriel O’Brien offers seven tips on how to navigate today’s social media landscape.

Shine a Light

Massachusetts’ The Minor Chord Music Outfitters is certainly no “minor” player. Learn what makes the store successful, including its outstanding staff.

Veddatorial

Dan Vedda discusses perhaps the most important topic for any brick-and-mortar retailer: bringing customers into the store.

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