Ernie Ball Inc., a manufacturer of guitar strings and musical instrument accessories, has announced the appointment of Dustin Hinz to the role of Executive Vice President of Marketing. The announcement was made by Brian Ball, the recently promoted President of Ernie Ball Inc., and reflects the company’s ongoing momentum-building endeavors.

Hinz represents a major addition to the Ernie Ball executive team, and he’ll lead marketing and brand strategies for the Ernie Ball and Music Man brands. A longtime Guitar Center executive, Hinz most recently held the position of Vice President, Brand Experience, Marketing and Media Production. Well recognized across the industry for his successes, Hinz boasts more than 20 industry awards and honors to his credit in 2014 alone. Hinz took top honors for Guitar Center’s content work at the Content Marketing Awards, Telly’s and MarCom Awards, and he was a finalist for PRN’s 2014 Marketing Professional of the Year.

In his new role at Ernie Ball, Hinz will develop and direct innovative marketing strategies to further the Ernie Ball brand experience. He will focus on content creation and entertainment programs designed to spotlight the Ernie Ball culture, dedicated fan base, product assortment and range of retail partnerships.

Brian Ball remarked, “Rarely do you find an opportunity to welcome a creative force into your organization and fuse his talents into the already-dynamic company culture. With Dustin, we’ve welcomed a true innovator to our family’s business, and one who can really help communicate, market and spotlight our instruments, strings, artists and promotions on a global scale.”

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