Omacro earlier this year announced the appointment of Dana Soza to Director of Client Success. Soza comes from Internet giant Groupon, and her past experience includes artist relations and sales for the pro audio company Avalon Design, as well as motivational speaking and coaching for executives. Her experience aligns well with helping suppliers, resellers and reps to maximize the benefits of product data standards through the use of Omacro and NAMM data standards. She will focus on ensuring companies and users of Omacro have the best experience, and oversee efforts to drive greater company adoption and usage. “I love engaging with people, and am thrilled that I get to assist our users in improving supply-chain efficiencies and helping them generate more sales,” Soza said.